Business Intelligence: The Savvy Manager's Guide / Edition 1

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Overview

Business Intelligence: The Savvy Managers Guide, Second Edition, discusses the objectives and practices for designing and deploying a business intelligence (BI) program. It looks at the basics of a BI program, from the value of information and the mechanics of planning for success to data model infrastructure, data preparation, data analysis, integration, knowledge discovery, and the actual use of discovered knowledge.
Organized into 21 chapters, this book begins with an overview of the kind of knowledge that can be exposed and exploited through the use of BI. It then proceeds with a discussion of information use in the context of how value is created within an organization, how BI can improve the ways of doing business, and organizational preparedness for exploiting the results of a BI program. It also looks at some of the critical factors to be taken into account in the planning and execution of a successful BI program. In addition, the reader is introduced to considerations for developing the BI roadmap, the platforms for analysis such as data warehouses, and the concepts of business metadata. Other chapters focus on data preparation and data discovery, the business rules approach, and data mining techniques and predictive analytics. Finally, emerging technologies such as text analytics and sentiment analysis are considered.
This book will be valuable to data management and BI professionals, including senior and middle-level managers, Chief Information Officers and Chief Data Officers, senior business executives and business staff members, database or software engineers, and business analysts.

  • Guides managers through developing, administering, or simply understanding business intelligence technology
  • Keeps pace with the changes in best practices, tools, methods and processes used to transform an organization’s data into actionable knowledge
  • Contains a handy, quick-reference to technologies and terminology.

Audience: IT managers, analysts, consultants, MIS students, data managers.

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Product Details

  • ISBN-13: 9781558609167
  • Publisher: Elsevier Science
  • Publication date: 7/15/2003
  • Series: The Savvy Manager's Guides Series
  • Edition number: 1
  • Pages: 270
  • Sales rank: 1,321,005
  • Product dimensions: 5.80 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

David Loshin is President of Knowledge Integrity, Inc., a company specializing in data management consulting. The author of numerous books on performance computing and data management, including “Master Data Management" (2008) and “Business Intelligence - The Savvy Manager’s Guide" (2003), and creator of courses and tutorials on all facets of data management best practices, David is often looked to for thought leadership in the information management industry.

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Read an Excerpt

Interesting, timely, and above all, useful, Savvy Guides give IT managers the information they need to effectively manage their technologists, as well as conscientiously inform business decision makers, in the midst of technological revolution.
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Table of Contents

Foreword
Preface
Ch. 1 Business Intelligence and Information Exploitation 1
Ch. 2 The Value of Business Intelligence 11
Ch. 3 Planning for Success 27
Ch. 4 The Business Intelligence Environment 45
Ch. 5 Business Models and Information Flow 59
Ch. 6 Data Warehouses, Online Analytical Processing, and Metadata 75
Ch. 7 Business Rules 91
Ch. 8 Data Profiling 109
Ch. 9 Data Quality and Information Compliance 127
Ch. 10 Information Integration 145
Ch. 11 The Value of Parallelism 161
Ch. 12 Alternate Information Contexts 175
Ch. 13 Data Enhancement 187
Ch. 14 Knowledge Discovery and Data Mining 205
Ch. 15 Using Publicly Available Data 219
Ch. 16 Quick Reference Guide 233
Index 253
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