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Business Intelligence: The Savvy Manager's Guide / Edition 1

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"Here is a book that takes the time to identify and define all of the pre-requisite parts of a corporate business intelligence world from the point of view of the expected BI benefits. David Loshin simplifies complicated topics in order to emphasize the true power of organized information."
-Adrienne Tannenbaum - President, Database Design Solutions, Inc.

"Relief from the mundane and ineffective writings that take up valuable space on many practitioner bookshelves ... This Savvy Manager's Guide is a thorough and pleasant read that should be included in the toolkit of all Business Intelligence managers." -Robert S. Seiner, Publisher, The Data Administration Newsletter (, President & Principal, KIK Consulting & Educational Services

How can a manager transform a company's wealth of information into profits? The answer lies in this book. Business intelligence (BI) is the sum total of best practices, tools, methods, and processes used to transform an organization's data into actionable knowledge. Written by an expert in data management and knowledge discovery to enhance business applications, Business Intelligence: The Savvy Manager's Guide outlines the technical, management, and political issues for building a successful business intelligence and information exploitation program—from the basics of a BI plan to the actual use of discovered knowledge.

Business Intelligence: The Savvy Manager's Guide:
• Provides clear explanations without technical jargon, followed by in-depth descriptions.
• Articulates the business value of new technology, while providing relevant introductory technical background.
• Contains a handy quick-reference to technologies and terminologies.
• Guides managers through developing, administering, or simply understanding business intelligence technology.
• Bridges the business-technical gap.
• Is Web enhanced. Companion sites to the book and series provide value-added information, links, discussions, and more.

Audience: IT managers, analysts, consultants, MIS students, data managers.

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Product Details

  • ISBN-13: 9781558609167
  • Publisher: Elsevier Science
  • Publication date: 7/15/2003
  • Series: The Savvy Manager's Guides Series
  • Edition number: 1
  • Pages: 270
  • Product dimensions: 5.80 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

David Loshin is President of Knowledge Integrity, Inc., a company specializing in data management consulting. The author of numerous books on performance computing and data management, including “Master Data Management" (2008) and “Business Intelligence - The Savvy Manager’s Guide" (2003), and creator of courses and tutorials on all facets of data management best practices, David is often looked to for thought leadership in the information management industry.

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Read an Excerpt

Interesting, timely, and above all, useful, Savvy Guides give IT managers the information they need to effectively manage their technologists, as well as conscientiously inform business decision makers, in the midst of technological revolution.
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Table of Contents

Ch. 1 Business Intelligence and Information Exploitation 1
Ch. 2 The Value of Business Intelligence 11
Ch. 3 Planning for Success 27
Ch. 4 The Business Intelligence Environment 45
Ch. 5 Business Models and Information Flow 59
Ch. 6 Data Warehouses, Online Analytical Processing, and Metadata 75
Ch. 7 Business Rules 91
Ch. 8 Data Profiling 109
Ch. 9 Data Quality and Information Compliance 127
Ch. 10 Information Integration 145
Ch. 11 The Value of Parallelism 161
Ch. 12 Alternate Information Contexts 175
Ch. 13 Data Enhancement 187
Ch. 14 Knowledge Discovery and Data Mining 205
Ch. 15 Using Publicly Available Data 219
Ch. 16 Quick Reference Guide 233
Index 253
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