Business Intelligence

Overview

This book illustrates how organizations can make better, faster decisions about their customers, partners, and operations by turning mountains of data into valuable business information that's at the fingertips of decision makers. It describes what's involved in using business intelligence to bring together information, people, and technology to create successful business strategies-and how to execute those strategies with confidence. Real-life case studies show how world leaders in finance, manufacturing, and ...
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Business Intelligence

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Overview

This book illustrates how organizations can make better, faster decisions about their customers, partners, and operations by turning mountains of data into valuable business information that's at the fingertips of decision makers. It describes what's involved in using business intelligence to bring together information, people, and technology to create successful business strategies-and how to execute those strategies with confidence. Real-life case studies show how world leaders in finance, manufacturing, and retail have successfully implemented business intelligence solutions and detail the benefits they have reaped.
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Editorial Reviews

Booknews
This book illustrates how organizations can make better, faster decisions about their customers, partners, and operations using business intelligence, the process of turning large amounts of data into valuable information and making it easily available to decision makers. The book describes the components and general architecture that most business intelligence solutions share, offers stories of how real companies have implemented business intelligence solutions, and describes steps for implementing a business intelligence solution in an organization. Vitt has six years of business development and project management experience in business intelligence. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780735616271
  • Publisher: Microsoft Press
  • Publication date: 4/24/2002
  • Series: CPG Series
  • Pages: 224
  • Product dimensions: 6.60 (w) x 9.50 (h) x 0.91 (d)

Meet the Author

Elizabeth Vitt, a manager at Aspirity, has six years of business development, project management, consulting, and training experience in business intelligence. Her industry experience includes implementations in retail, manufacturing, and healthcare. She has specialized expertise as an educator in data-warehousing design and implementation and is an author of the Microsoft® Official Curricula (MOC) for Microsoft's business intelligence product offerings. Elizabeth is also a frequent speaker at SQL Server™ conferences worldwide. She earned a B.S. in environmental engineering from Northwestern University in Evanston, IL.

Michael Luckevich, the CEO of Aspirity, has 18 years of information technology and business intelligence experience. He has extensive experience in the architecture, design, development, and implementation of complex business intelligence solutions. He frequently teaches classes and offers seminars on various topics relating to business intelligence, data warehousing, and OLAP technologies. Michael is a graduate of the University of Waterloo Faculty of Mathematics.

Stacia Misner, MCITP, MCTS, is a consultant and trainer specializing in Microsoft business intelligence solutions. She has more than 20 years of IT experience and has written several books on SQL Server®, including Microsoft SQL Server 2005 Reporting Services Step by Step. She is also the coauthor of Microsoft® SQL Server 2005 Administrator's Companion.

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Table of Contents

About the Authors
Foreword
Introduction
Pt. I Business Intelligence Foundations 1
Prologue: The Mystery on Lovesick Lake 3
1 Understanding Business Intelligence 13
2 Bridging the Analysis Gap 29
3 Defining BI Technologies 49
Pt. II Business Intelligence Case Studies 65
4 Improving Operational Efficiency - Audi AG 67
5 Maximizing Profitability - The Frank Russell Company 75
6 Impacting the Bottom Line - CompUSA Inc 85
7 Keeping Customers Loyal - Disco S.A. 95
8 Managing Seasonal Variability - Cascade Designs 103
Pt. III A Business Intelligence Roadmap 111
9 Identifying BI Opportunities 113
10 Implementing a BI Solution 145
App. A Microsoft Data Warehousing Framework 177
Glossary 185
Bibliography 193
Index 195
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