The Business Internet and Intranets: A Manager's Guide to Key Terms and Concepts

The Business Internet and Intranets: A Manager's Guide to Key Terms and Concepts

by Peter G. Keen, Tracy Torregrossa, Walid Mougayar
     
 

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Peter Keen delivers another comprehensive guide for managers, bringing clarity to the muddled vocabularies of the Internet and intranets. "A useful, lucid explanation of how to use the Net in business to deliver actual service and create real value--rather than hype and image".--Esther Dyson, Chairman, EDventure Holdings. See more details below

Overview

Peter Keen delivers another comprehensive guide for managers, bringing clarity to the muddled vocabularies of the Internet and intranets. "A useful, lucid explanation of how to use the Net in business to deliver actual service and create real value--rather than hype and image".--Esther Dyson, Chairman, EDventure Holdings.

Editorial Reviews

Booknews
Offers complete coverage of business concepts of the Internet and intranets for managers. Uses real-life profiles to highlight the day- to-day business issues of Internet technology, focusing on concerns of managers, then provides detailed explanations of some 1,000 common terms and concepts, with examples and margin notes. A 47-page introduction overviews technological, organizational, economic, and business issues connected to the Internet. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9780875848204
Publisher:
Harvard Business Review Press
Publication date:
01/28/1998
Pages:
304
Product dimensions:
7.73(w) x 9.28(h) x 1.09(d)

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