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Business Internet and Intranets: A Manager's Guide to Key Terms and Concepts
     

Business Internet and Intranets: A Manager's Guide to Key Terms and Concepts

by Peter G. W. Keen, Walid Mougayar, Tracy Torregrossa
 

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Peter Keen delivers another comprehensive guide for managers, bringing clarity to the muddled vocabularies of the Internet and intranets. "A useful, lucid explanation of how to use the Net in business to deliver actual service and create real value--rather than hype and image".--Esther Dyson, Chairman, EDventure Holdings.

Overview

Peter Keen delivers another comprehensive guide for managers, bringing clarity to the muddled vocabularies of the Internet and intranets. "A useful, lucid explanation of how to use the Net in business to deliver actual service and create real value--rather than hype and image".--Esther Dyson, Chairman, EDventure Holdings.

Editorial Reviews

Booknews
Offers complete coverage of business concepts of the Internet and intranets for managers. Uses real-life profiles to highlight the day- to-day business issues of Internet technology, focusing on concerns of managers, then provides detailed explanations of some 1,000 common terms and concepts, with examples and margin notes. A 47-page introduction overviews technological, organizational, economic, and business issues connected to the Internet. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9780875848402
Publisher:
Harvard Business Review Press
Publication date:
02/19/1998
Pages:
284
Product dimensions:
7.53(w) x 8.97(h) x 0.90(d)

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