Business Leaders and Success: 55 Top Business Leaders and How They Achieved Greatness


Discover what it takes to become a global business leader and the success secrets you can use on your own road to the top

Look behind every breakthrough business success and you'll find personal stories of individuals persevering against monumental odds. Profiles in Business Success provides a revealing examination of 55 such stories and shows what it really takes to succeed in business.

Covering a wide range ...

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Discover what it takes to become a global business leader and the success secrets you can use on your own road to the top

Look behind every breakthrough business success and you'll find personal stories of individuals persevering against monumental odds. Profiles in Business Success provides a revealing examination of 55 such stories and shows what it really takes to succeed in business.

Covering a wide range of industry leaders, this behind-the-scenes book details:

  • How Oprah Winfrey became a billionaire media mogul by refusing to settle for "good enough"
  • How Gap CEO Mickey Drexler built a $9 billion-a-year retail business by ignoring self-pronounced experts to heed the advice of 12-year-olds
  • How Walt Disney changed the face of entertainment by paying attention to everything except making money

What made Nike cofounder Bill Bowerman push forward when shoe companies badly rejected his revolutionary sneaker design? How did eBay founder Pierre Omidyar see what everyone else missed? Business Leaders & Success answers these questions and more as it examines how 55 innovators reached the pinnacle of success in the competitive business arena.

Investor's Business Dailyprovides critical, no-nonsense finance and investing information to nearly a million readers every day. Known for its innovative approach and straightforward analysis, it's one of today's most essential tools for empowering individual and institutional investors. Visit online at

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Product Details

  • ISBN-13: 9780071426800
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 9/24/2003
  • Edition number: 1
  • Pages: 160
  • Sales rank: 948,491
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Investor's Business Daily is read daily by nearly a million investors, who turn to it as the source for powerful information previously available only to institutional investors.

William J. O'Neil is chairman of Investor's Business Daily, Inc., and the author of the million-copy bestseller How to Make Money in Stocks.

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Table of Contents

Pt. 1 Striving To Be The Best
1 Nike Co-founder Bill Bowerman: His Innovations For Runners Helped Build An Empire 3
2 Animator Walt Disney: His Innovation And Persistence Gave Birth To Magic 7
3 Media Innovator Oprah Winfrey: Staying Positive Helped Her Climb To The Top 11
4 Industrialist Andrew Carnegie: His Innovations Led The U.S. Into The Steel Age 15
5 Publisher Katharine Graham: She Built Her Career On Persistence And Integrity 19
6 Applied Materials' James Morgan: Listening To Employees Kept His Company Growing 23
7 Hewlett-Packard's Carly Fiorina: How A Philosophy Major Came To Drive Technology's Big Engines 27
8 Cosmetics Queen Mary Kay Ash: She Made Beauty A Big Seller 31
9 Self-Help Pioneer Dale Carnegie: He Won Friends And Influenced Many People 35
10 NBA Commissioner David Stern: He Pumped Up League Into An Entertainment Powerhouse 38
Pt. 2 Growing From The Ground Up
11 Wal-Mart Founder Sam Walton: He Learned From Competitors And Then Went His Own Way 45
12 Paychex's Thomas Golisano: Built Business By Hiring For Guts Instead Of Know-How 50
13 McDonald's Ray Kroc: He Cooked Up A Winner 53
14 Tupperware's Brownie Wise: Built and Prepped Her Army With Methodical Goal Setting 56
15 Radio Shack's Charles Tandy: His Commonsense Approach Built An Electronics Giant 60
16 Retailer Charles R. Walgreen Sr.: His Innovations Helped Build Nation's Biggest Drugstone Chain 64
17 Barney Creator Sheryl Leach: She Relied On Common Sense To Help Her Build A Purple Empire 69
18 Bank Of America's A. P. Giannini: His Focus On Ordinary People Helped Build A Financial Goliath 72
19 Chewing Gum Mogul William Wrigley Jr.: He Stuck To His Vision 76
Pt. 3 Persevering Through Difficult Times
20 Organizer Nancy Brinker: Her Determination Helped Foundation Spread The Word 83
21 Aviation Pioneer William Boeing: In Building His Empire, He Bowed To Just One Authority 87
22 AmeriCredit's Michael Barrington: Attitude Put Him In Driver's Seat Of Auto Loan Titan 90
23 Nvidia's Jen-Hsun Huang: His Laserlike Focus Helps Keep His Company On Top 94
24 Entrepreneur Daisy Braxton: How She Used Her Fall Into Welfare To Reach Higher Than She Ever Had 98
25 IGT's Charles Mathewson: Relationship-Building Helped Him Win Big 101
26 Tellabs' Michael Birck: Brashness Got Him Started, Tempering It Moved Him Up 105
27 Electronics Maker Konosuke Matsushita: His Focus On Vision Boosted Him To The Top 109
28 Ebony's John H. Johnson: How He Went From A Tin-Roof Shack To The Forbes 400 113
Pt. 4 Taking Risks With Management Styles
29 Home Depot's Arthur Blank And Bernie Marcus: They Rose To The Top By Putting Customers First 119
30 Jumper's Scott Kriens: Willingness To Learn Helped Him Build A Top Networker 123
31 Executive Ann Fudge: Relies On Lessons Of Youth To Keep Business Growing 127
32 Coca-Cola's Robert Woodruff: He Made The Real Thing 131
33 Entrepreneur Michael Dell: How He Made His Firm The Fastest Growing Computer Maker 135
34 Nokia's Jorma Ollila: With Innovation And Insight He Made His Company No. 1 139
35 Harley-Davidson's Jeffrey Bleustein: Communication Focus Keeps His Company Roaring 143
36 Sesame Street's Joan Ganz Cooney: The ABCs Of Creating A Classic 147
37 SEI Investments' Alfred P. West Jr.: Amid Success, He Rededicated Company To Coping With Change 150
Pt. 5 Keeping The Customer In Mind
38 eBay's Meg Whitman: Why This Dot-Com Keeps Growing 157
39 AOL's Steve Case: He Built An Online Empire By Keeping The Customer In Mind 159
40 Gap Inc. CEO Mickey Drexler: His Focus Made Customer Service More Than A Slogan 163
41 Starbucks' Howard Schultz: Keeping His Passion As Fresh As The Morning Coffee 167
42 IBM's Linda Sanford: Her Attention To Detail Put Her On The Fast Track 172
43 99 Cents Only Stores' David Gold: He Ignored Status Quo To Break New Retailing Ground 177
44 Entrepreneur Madame C. J. Walker: She Used Marketing Savvy And Determination To Win Customers 181
45 Master Of Advertising David Ogilvy: He Built On Quality 184
46 Cisco Systems' John Chambers: He Makes Sure The Customer Is Always First 188
Pt. 6 Succeeding Through Innovation
47 eBay Founder Pierre Omidyar: His Devotion To Community Created A Global Auction House 195
48 Innovators Ole And Bess Evinrude: Their Resolve And Integrity Launched Millions Of Outboard Motors 199
49 Statistician W. Edwards Deming: His Push For High Quality Changed The Corporate Approach 203
50 Fashion Designer Coco Chanel: She Sewed Up Success 207
51 Innovator Joseph C. Wilson: His Determination Built Xerox into A Billion-Dollar Company 211
52 Inventor John Mauchly: His Determination Helped Launch The Computer Age 215
53 Inventor Howard Head: His Determination Revolutionized The Way We Ski And Play Tennis 219
54 Intel Co-founder Robert Noyce: He Invented His Way To The Top 223
55 GE's Jack Welch: His Innovation Sealed The Company's Success 226
Index 230
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