Business: The Key Concepts / Edition 1

Business: The Key Concepts / Edition 1

by Mark Vernon
     
 

ISBN-10: 0415253241

ISBN-13: 9780415253246

Pub. Date: 11/28/2001

Publisher: Taylor & Francis

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.

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Overview

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.

Business: The Key Concepts:

* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.

Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

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Product Details

ISBN-13:
9780415253246
Publisher:
Taylor & Francis
Publication date:
11/28/2001
Series:
Routledge Key Guides Series
Edition description:
New Edition
Pages:
272
Product dimensions:
5.40(w) x 8.40(h) x 0.70(d)

Related Subjects

Table of Contents

Preface Acknowledgements 1. Key Concepts Bibiliography Index

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