Business: The Key Concepts

Business: The Key Concepts

by Mark Vernon
     
 

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ISBN-10: 0415253233

ISBN-13: 9780415253239

Pub. Date: 11/21/2001

Publisher: Taylor & Francis

Here is a practical and accessible guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Subject areas include management, economics and finance, marketing, organizational behaviour and operations. Each entry is written in a clear style to make business intelligible.

Overview

Here is a practical and accessible guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Subject areas include management, economics and finance, marketing, organizational behaviour and operations. Each entry is written in a clear style to make business intelligible. Whether you're already in business and you could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

Product Details

ISBN-13:
9780415253239
Publisher:
Taylor & Francis
Publication date:
11/21/2001
Series:
Routledge Key Guides Series
Pages:
264
Product dimensions:
5.50(w) x 8.50(h) x 0.75(d)

Related Subjects

Table of Contents

Prefacevi
Acknowledgementsviii
Key Concepts1
Bibliography219
Index246

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