Business: The Key Conceptsby Mark Vernon
Pub. Date: 11/21/2001
Publisher: Taylor & Francis
Here is a practical and accessible guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Subject areas include management, economics and finance, marketing, organizational behaviour and operations. Each entry is written in a clear style to make business intelligible. Whether you're already in business and you could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.
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