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Business: The Key Concepts

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Overview

Here is a practical and accessible guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Subject areas include management, economics and finance, marketing, organizational behaviour and operations. Each entry is written in a clear style to make business intelligible. Whether you're already in business and you could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.
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Editorial Reviews

Library Journal
Routledge's "Key Concepts" series aims to provide basic definitions to undergraduates and the informed public. In this entry, approximately 230 terms in management, economics, marketing, organizational behavior, and operations are each given a one-sentence definition followed by a longer, more detailed description, up to two pages in length, explaining the idea in context. Each entry ends with See also references and further reading suggestions tied to a long, up-to-date bibliography. One might quibble about some of the titles in the bibliography (e.g., only one book by Peter Drucker and none by Alfred Sloan), but it's excellent for a title of this size. Although Routledge is a British publisher and there are some British spellings, most examples feature U.S. companies. Ultimately, this book is suitable for any library that carries the "Key Concepts" series. But it is closer to "Cliffs Notes" or the old "College Outline" series than a true dictionary, and it may be better placed in circulation than in reference. The cloth edition is overpriced, and libraries with a moderately good collection of business dictionaries will have everything offered in this volume. Small libraries might find Jack Friedman's Dictionary of Business Terms (Barron's, 2000. 3d ed.) or P.H. Collin's Dictionary of Business (Peter Collin, 2001. 3d ed.) better values. Patrick J. Brunet, Western Wisconsin Technical Coll., LaCrosse Copyright 2001 Cahners Business Information.
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Product Details

  • ISBN-13: 9780415253239
  • Publisher: Taylor & Francis
  • Publication date: 11/21/2001
  • Series: Routledge Key Guides Series
  • Pages: 272
  • Product dimensions: 5.50 (w) x 8.50 (h) x 0.75 (d)

Table of Contents

Preface vi
Acknowledgements viii
Key Concepts 1
Bibliography 219
Index 246
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