Business Mastery: A Guide for Creating a Fulfilling, Thriving Business and Keeping it Successful / Edition 4

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More About This Textbook

Overview


This best-selling business manual for wellness practitioners covers the major aspects of building and maintaining a successful practice. The all-new Fourth Edition is completely updated and includes information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients. Practical tools and tips teach how to market skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits. This text is perfect for both practicing body workers and students as the road map that helps navigate the way to a highly successful and enjoyable career.
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Product Details

  • ISBN-13: 9780962126574
  • Publisher: Lippincott Williams & Wilkins
  • Publication date: 12/18/2007
  • Edition description: Fourth
  • Edition number: 4
  • Pages: 462
  • Sales rank: 597,155
  • Product dimensions: 8.40 (w) x 10.80 (h) x 0.70 (d)

Table of Contents

Preface

Part I: Set a Strong Foundation

Chapter 1: Getting Started

Chapter 2: Life Planning

Chapter 3: Success Strategies

Chapter 4: Boost Career Longevity

Part II: Intentional Excellence

Chapter 5: Conscious Practice

Chapter 6: Therapeutic Communications

Part III: Navigate Your Way to the Perfect Job

Chapter 7: An Insider's Look at Work Settings

Chapter 8: Employment Fundamentals

Part IV: Business Beginnings

Chapter 9: An Insider's Look at Practice Settings

Chapter 10: Business Start-Up

Chapter 11: Create a Dynamic Business Plan

Part V: Business Operations

Chapter 12: Practice Management

Chapter 13: Take Your Practice to the Next Level

Chapter 14: Financial Management

Part VI: Marketing Mastery

Chapter 15: Marketing Fundamentals

Chapter 16: Marketing in Action

Chapter 17: Client Retention

Epilogue

Endnotes

Index

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