Business Mastery: A Guide for Creating a Fulfilling, Thriving Business and Keeping It Successful / Edition 3

Business Mastery: A Guide for Creating a Fulfilling, Thriving Business and Keeping It Successful / Edition 3

by Cherie M. Sohnen-Moe
     
 

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ISBN-10: 0962126543

ISBN-13: 9780962126543

Pub. Date: 12/01/1997

Publisher: Lippincott Williams & Wilkins

This best-selling business manual for massage therapists and body workers is now in its Third Edition. Fully updated and revised, the manual covers the major aspects of building and maintaining a successful practice. It introduces practical yet innovative methods to increase profits, develop a strong customer base, and enhance communications with clients. Topics

Overview

This best-selling business manual for massage therapists and body workers is now in its Third Edition. Fully updated and revised, the manual covers the major aspects of building and maintaining a successful practice. It introduces practical yet innovative methods to increase profits, develop a strong customer base, and enhance communications with clients. Topics include marketing, client retention, professionalism, referrals, business planning, insurance billing, ethics, and time-management, designing promotional material, networking and more. The book includes numerous charts and checklists, as well as reproducible business forms. Information on other helpful resources is provided along with contact information for major health care professional associations, business organizations and independent living resources.

Product Details

ISBN-13:
9780962126543
Publisher:
Lippincott Williams & Wilkins
Publication date:
12/01/1997
Edition description:
REVISED
Pages:
448
Product dimensions:
8.50(w) x 11.03(h) x 0.99(d)

Table of Contents

  1. Initial Considerations
    Exploration
    Self-Employment
    Clearing
    Scope
  2. Life Planning
    Goal Setting
    Strategic Planning
    Follow-Through
  3. Success Strategies
    Self-management
    Barriers to Success
    Time Management Principles
    Tracking
    The Art of Risk Taking
    Motivation
    Balance
  4. Conscious Business
    Are You Open For Business?
    Social Responsibility
    Goodwill
    Professionalism
    Image
    Ethics
  5. Business Start-Up
    Overview
    Initial Research
    Financing
    Buying a Practice
    Legal Structure
    Business Name
    Location
    Licenses and Permits
    Insurance Coverage
    Setting Your Fees
  6. Business Management
    Overview
    Choosing Advisors
    Policies and Procedures
    Embracing Technology
    Insurance Reimbursement
    Hiring Help
    Private Practice Issues
    Group Practice Issues
    Clinic Issues
    Spa & Salon Issues
    Job Interviews
  7. Financial Management
    Bookkeeping
    Federal Taxes
    Work Smarter with Barter
    Recessions-proof Your Practice
    Inventory Control
    Selling A Practice
    Retirement Planning
    The Canadian Supplement
  8. Therapeutic Communications
    Communication Fundamentals
    Client Interaction Policies
    Telephones: The Client Connection
    Client Files
    The Ultimate Interview
    Beyond Customer Service
    Client Retention
    Referrals
    Building Professional Alliances
  9. Marketing
    Marketing Principles
    Marketing Plan Outline
    Marketing Plan Overview
    Positioning
    Targeting Markets
    Assessment
    Strategic Action Plans
    Marketing Techniques Primer
    Promotion
    Advertising
    Publicity
    Community Relations
    Cooperative Marketing
    Companies That Market For You
    Choosing A Graphic Artist
    Marketing Ideas from A to Z
    Marketing Schedule
  10. The Business Plan
    Introduction
    Business Plan Outline
    Supplement
Appendix A

Wheel of Life
High Priority Activities
Daily Plan
Time Tracking Sheet
Strategic Planning
Contact/Referral Records
Business Mileage Sheet
Bank Reconciliation Form
Opening Balance Sheet
Start-Up Costs Worksheet
Business Income & Expense Forecast
Monthly Business Expense Worksheet
Monthly Personal Budget Worksheet
Cash Flow Forecast
Weekly Income Ledger Sheet
Monthly Disbursement Ledger Sheet
Business Expenses Summary Sheet
Client Status Report
Client Health Information Sheet
Client Intake Form
Health History
Client Treatment Plan
Client Session Notes
Sign-In Sheet
New Client Checklist
Insurance Pre-Approval Form
Financial Agreement
Massage Therapy Informed Consent

Appendix B

A Barrier-Free Practice
Business Organizations
Independent Living Resources
Professional Associations
IRS & SBA Publications

Index

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