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Business Mensch: Timeless Wisdom for Today's Entrepreneur

Business Mensch: Timeless Wisdom for Today's Entrepreneur

by Noah Alper, Thomas Fields-Meyer

Editorial Reviews

Publishers Weekly
Alper, the founder of Noah's Bagels (recently sold to Einstein Bros. for $100 million), offers uplifting business wisdom from his own rocky path to success. After an early nervous breakdown and a failed business (selling Israeli products to born-again Christians), he found his way to traditional Judaism and started a small bagel shop in Berkeley, founded and run on the Biblical injunction to "lech lecha"-to embrace one's journey while contributing to the community through volunteerism and "tzedakah"-justice. Alper writes with fervor about the necessity of ethical business dealing and the power of integrating life experience and spirituality into one's path as an entrepreneur, and-especially in these trying economic times-honing the ability to innovate, adapt, and evolve. This earnest book shines with Alper's conviction, business savvy and decency; while he acknowledges the joys of a financial success, he ends with his eyes on the prize: "What's important is providing for your family, conducting yourself with integrity and living a life of meaning."
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Library Journal
Alper (founder, Noah's Bagels), with journalist Fields-Meyer, offers a quick-reading business memoir with both personal and spiritual advice on how to be a "business mensch" (an "honorable, decent person"). He suggests having a little chutzpah, treating both employees and customers right, and taking time off when necessary. Fans of entrepreneurial guides with some personal philosopy (e.g., Michael Gates Gill's How Starbucks Saved My Life) might enjoy this one as well.

Product Details

Wolfeboro Press
Publication date:
Product dimensions:
6.00(w) x 8.90(h) x 0.60(d)

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