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Publishers WeeklyAlper, the founder of Noah's Bagels (recently sold to Einstein Bros. for $100 million), offers uplifting business wisdom from his own rocky path to success. After an early nervous breakdown and a failed business (selling Israeli products to born-again Christians), he found his way to traditional Judaism and started a small bagel shop in Berkeley, founded and run on the Biblical injunction to "lech lecha"-to embrace one's journey while contributing to the community through volunteerism and "tzedakah"-justice. Alper writes with fervor about the necessity of ethical business dealing and the power of integrating life experience and spirituality into one's path as an entrepreneur, and-especially in these trying economic times-honing the ability to innovate, adapt, and evolve. This earnest book shines with Alper's conviction, business savvy and decency; while he acknowledges the joys of a financial success, he ends with his eyes on the prize: "What's important is providing for your family, conducting yourself with integrity and living a life of meaning."
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