Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers / Edition 1by Alexander Osterwalder, Yves Pigneur
Pub. Date: 07/06/2010
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470… See more details below
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business modelor analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
Table of Contents
14 Definition of a Business Model
16 The 9 Building Blocks
44 The Business Model Canvas
56 Unbundling Business Models
66 The Long Tail
76 Multi-Sided Platforms
88 FREE as a Business Model
108 Open Business Models
126 Customer Insights
146 Visual Thinking
200 Business Model Environment
212 Evaluating Business Models
226 Business Model Perspective on Blue Ocean Strategy
232 Managing Multiple Business Models
244 Business Model Design Process
274 Where did this book come from?
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Most Helpful Customer Reviews
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It is not readable at all. The fonts are tiny and not changable. In addition, even the tiny fonts are not crisp but look as if you are reading a bad resolution picture. The book doesn't load on any other device besides the nook itself. You can't even load it in a browser so that you might be able to read it on your PC. A publisher should not be allowed to offer a nook version of a book that is such poor quality.
A different kind of business world calls for a different kind of business manual, and that's what Alex Osterwalder and Yves Pigneur have achieved in their New Age guide to contemporary business modeling. Abetted by their "Business Model Innovation Hub" - with 470 online collaborators in 45 countries - Osterwalder and Pigneur practiced what they preached when they applied their modeling concepts to the book's production. And the concepts are not just theories: major companies such as IBM and Ericsson are converts to the "Business Model Canvas," a low-tech template for brainstorming and visualizing corporate roles and processes. The book's breezy, colorful format, replete with photos, drawings, charts and graphics, belies its intensely researched and reality-grounded content. A big sheet of paper and a slew of Post-it notes are all you need to get started; that, and the combined creativity, intellect and persistence your team brings to the project. getAbstract heartily recommends this comprehensive, pictorial handbook to entrepreneurs and business leaders looking to create or redesign their business models.
Given the book's graphic design (innovation is not without its drawbacks), each page seems to load as a picture rather than text. As such, you cannot zoom or make text bigger (you can, oddly enough, still highlight text, though). Again, text was low resolution and hard to read on a full-screen 16inch laptop (a guessing game, really).
I don't know how B&N has allowed this book to be sold online. This book is really unreadable on the Nook. I have contacted B&N to remove this book from their store, waiting for their response.
Easy to read, and has promise to be incredibly useful. I'm learning to use this framework to communicate business opportunities and options internally. It's not perfect, but helps to communicate business models in a very easy to understand framework. It's not meant to be comprehensive. It doesn't illustrate how to execute the business model, but I don't think that's the point. It provides an excellent starting point on what needs to be done, and then the business owner needs to define how to do it. Great book.