Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers / Edition 1

Paperback (Print)
Rent
Rent from BN.com
$8.70
(Save 75%)
Est. Return Date: 10/26/2014
Used and New from Other Sellers
Used and New from Other Sellers
from $15.00
Usually ships in 1-2 business days
(Save 57%)
Other sellers (Paperback)
  • All (65) from $15.00   
  • New (8) from $20.89   
  • Used (57) from $14.99   

Overview

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Read More Show Less

Product Details

  • ISBN-13: 9780470876411
  • Publisher: Wiley
  • Publication date: 7/6/2010
  • Series: Wiley Desktop Editions Series
  • Edition number: 1
  • Pages: 288
  • Sales rank: 26,804
  • Product dimensions: 9.50 (w) x 7.40 (h) x 0.80 (d)

Meet the Author

Alexander Osterwalder (Lausanne, Switzerland; alexosterwalder.com; businessmodelgeneration.com) is a speaker, workshop facilitator and strategy consultant to organizations in 20 countries on all continents. Besides his speaking engagements, Dr. Osterwalder focuses on executive training in the domain of business model development and innovation. He writes a popular blog on business model innovation at www.businessmodelalchemist.com. Organizations that use the business strategy described in Business Model Generation include 3M, Ericsson, IBM, Telenor, Capgemini, Deloitte, and many more.

Yves Pigneur, PhD, (Lausanne, Switzerland; http://hecshost.unil.ch/ypigneur/) is a professor of business and head of the Information Systems Institute of the University of Lausanne, Switzerland. He has held visiting professorships at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and University of British Columbia in Vancouver. Dr. Pigneur is the chairperson of several conferences (IFIP, ISDSS, AIM). His research has been published in over fifty books, refereed journals and conference proceedings.

Read More Show Less

Table of Contents

The book is divided into five sections: 1 The Business Model Canvas, a tool for describing, analyzing, and designing business models, 2 Business Model Patterns, based on concepts from leading business thinkers, 3 Techniques to help you design business models, 4 Re-interpreting strategy through the business model lens, and 5 A generic process to help you design innovative business models, tying together all the concepts, techniques, and tools in Business Model Generation. The last section offers an outlook on five business model topics for future exploration. Finally, the afterword provides a peek into "the making of" Business Model Generation.

1 Canvas.

Definition of a Business Model.

The 9 Building Blocks.

The Business Model Canvas.

2 Patterns.

Unbundling Business Models.

The Long Tail.

Multi-Sided Platforms.

FREE as a Business Model.

Open Business Models.

3 Design.

Customer Insights.

Ideation.

Visual Thinking.

Prototyping.

Storytelling

Scenarios.

4 Strategy.

Business Model Environment.

Evaluating Business Models.

Business Model Perspective on Blue Ocean Strategy.

Managing Multiple Business Models.

5 Process.

Business Model Design Process.

Outlook.

Outlook.

Afterword.

Where did this book come from?

References.

Read More Show Less

Customer Reviews

Average Rating 3
( 11 )
Rating Distribution

5 Star

(3)

4 Star

(1)

3 Star

(2)

2 Star

(1)

1 Star

(4)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 11 Customer Reviews
  • Anonymous

    Posted April 21, 2012

    DO NOT BUY THE NOOK VERSION

    It is not readable at all. The fonts are tiny and not changable. In addition, even the tiny fonts are not crisp but look as if you are reading a bad resolution picture. The book doesn't load on any other device besides the nook itself. You can't even load it in a browser so that you might be able to read it on your PC.

    A publisher should not be allowed to offer a nook version of a book that is such poor quality.

    5 out of 5 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted January 6, 2011

    more from this reviewer

    Innovative picture book on the serious topic of business modeling

    A different kind of business world calls for a different kind of business manual, and that's what Alex Osterwalder and Yves Pigneur have achieved in their New Age guide to contemporary business modeling. Abetted by their "Business Model Innovation Hub" - with 470 online collaborators in 45 countries - Osterwalder and Pigneur practiced what they preached when they applied their modeling concepts to the book's production. And the concepts are not just theories: major companies such as IBM and Ericsson are converts to the "Business Model Canvas," a low-tech template for brainstorming and visualizing corporate roles and processes. The book's breezy, colorful format, replete with photos, drawings, charts and graphics, belies its intensely researched and reality-grounded content. A big sheet of paper and a slew of Post-it notes are all you need to get started; that, and the combined creativity, intellect and persistence your team brings to the project. getAbstract heartily recommends this comprehensive, pictorial handbook to entrepreneurs and business leaders looking to create or redesign their business models.

    3 out of 3 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 14, 2012

    The book is unreadable on the Nook

    I don't know how B&N has allowed this book to be sold online. This book is really unreadable on the Nook. I have contacted B&N to remove this book from their store, waiting for their response.

    Was this review helpful? Yes  No   Report this review
  • Posted October 9, 2012

    Great framework for new and existing Product Managers

    Easy to read, and has promise to be incredibly useful.

    I'm learning to use this framework to communicate business opportunities and options internally. It's not perfect, but helps to communicate business models in a very easy to understand framework.

    It's not meant to be comprehensive. It doesn't illustrate how to execute the business model, but I don't think that's the point. It provides an excellent starting point on what needs to be done, and then the business owner needs to define how to do it.

    Great book.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 27, 2012

    Get the sample first - caution re nook version - seconded

    Given the book's graphic design (innovation is not without its drawbacks), each page seems to load as a picture rather than text. As such, you cannot zoom or make text bigger (you can, oddly enough, still highlight text, though). Again, text was low resolution and hard to read on a full-screen 16inch laptop (a guessing game, really).

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 7, 2012

    No text was provided for this review.

  • Anonymous

    Posted February 27, 2013

    No text was provided for this review.

  • Anonymous

    Posted January 19, 2013

    No text was provided for this review.

  • Anonymous

    Posted September 23, 2013

    No text was provided for this review.

  • Anonymous

    Posted January 25, 2013

    No text was provided for this review.

  • Anonymous

    Posted June 9, 2013

    No text was provided for this review.

Sort by: Showing all of 11 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)