Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers / Edition 1

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers / Edition 1

2.8 11
by Alexander Osterwalder, Yves Pigneur
     
 

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ISBN-10: 0470876417

ISBN-13: 9780470876411

Pub. Date: 07/06/2010

Publisher: Wiley

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Overview

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model—or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Product Details

ISBN-13:
9780470876411
Publisher:
Wiley
Publication date:
07/06/2010
Series:
Wiley Desktop Editions Series
Pages:
288
Sales rank:
30,547
Product dimensions:
9.50(w) x 7.40(h) x 0.80(d)

Table of Contents

1 Canvas

14 Definition of a Business Model

16 The 9 Building Blocks

44 The Business Model Canvas

2 Patterns

56 Unbundling Business Models

66 The Long Tail

76 Multi-Sided Platforms

88 FREE as a Business Model

108 Open Business Models

3 Design

126 Customer Insights

134 Ideation

146 Visual Thinking

160 Prototyping

170 Storytelling

180 Scenarios

4 Strategy

200 Business Model Environment

212 Evaluating Business Models

226 Business Model Perspective on Blue Ocean Strategy

232 Managing Multiple Business Models

5 Process

244 Business Model Design Process

Outlook

262 Outlook

Afterword

274 Where did this book come from?

276 References

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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers 2.8 out of 5 based on 0 ratings. 11 reviews.
Anonymous More than 1 year ago
It is not readable at all. The fonts are tiny and not changable. In addition, even the tiny fonts are not crisp but look as if you are reading a bad resolution picture. The book doesn't load on any other device besides the nook itself. You can't even load it in a browser so that you might be able to read it on your PC. A publisher should not be allowed to offer a nook version of a book that is such poor quality.
RolfDobelli More than 1 year ago
A different kind of business world calls for a different kind of business manual, and that's what Alex Osterwalder and Yves Pigneur have achieved in their New Age guide to contemporary business modeling. Abetted by their "Business Model Innovation Hub" - with 470 online collaborators in 45 countries - Osterwalder and Pigneur practiced what they preached when they applied their modeling concepts to the book's production. And the concepts are not just theories: major companies such as IBM and Ericsson are converts to the "Business Model Canvas," a low-tech template for brainstorming and visualizing corporate roles and processes. The book's breezy, colorful format, replete with photos, drawings, charts and graphics, belies its intensely researched and reality-grounded content. A big sheet of paper and a slew of Post-it notes are all you need to get started; that, and the combined creativity, intellect and persistence your team brings to the project. getAbstract heartily recommends this comprehensive, pictorial handbook to entrepreneurs and business leaders looking to create or redesign their business models.
Anonymous More than 1 year ago
Given the book's graphic design (innovation is not without its drawbacks), each page seems to load as a picture rather than text. As such, you cannot zoom or make text bigger (you can, oddly enough, still highlight text, though). Again, text was low resolution and hard to read on a full-screen 16inch laptop (a guessing game, really).
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Anonymous More than 1 year ago
I don't know how B&N has allowed this book to be sold online. This book is really unreadable on the Nook. I have contacted B&N to remove this book from their store, waiting for their response.
ijivanjee More than 1 year ago
Easy to read, and has promise to be incredibly useful. I'm learning to use this framework to communicate business opportunities and options internally. It's not perfect, but helps to communicate business models in a very easy to understand framework. It's not meant to be comprehensive. It doesn't illustrate how to execute the business model, but I don't think that's the point. It provides an excellent starting point on what needs to be done, and then the business owner needs to define how to do it. Great book.
Anonymous More than 1 year ago