Business Models for Sustainable Telecoms Growth in Developing Economies / Edition 1

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A little more than 3 billion people have access to basic mobile telephony, with 48% living close to or below the poverty line. These people, the so-called ‘mass market’, lack access to basic communications technology. An ongoing issue facing communications providers is how to facilitate and promote communications access to those who live in rural areas of developing economies.

The authors utilize their considerable ‘hands on’ experience of working in successful telecommunications companies in order to address the challenges of creating, facilitating and maintaining sustainable telecommunications growth in developing nations. With this focus in mind the authors present a snapshot of these countries through real life case studies.

Sustainable Telecoms Growth in Developing Economies:

  • Presents innovative and sustainable business models to address telecommunications adoption in developing countries.
  • Identifies the inherent drivers and barriers in the mass-market adoption of mobile services in developing economies.
  • Discusses the impact and importance of telecoms in developing nations including customer needs and Internet-based services.
  • Highlights the current state of communications in such markets.
  • Includes real-world case studies and interviews with telecoms CEOs from all over the world.

 The author team provides decision makers, professionals, and application developers in IT, telecommunications and media with a thorough understanding of the current state and future evolution of sustainable telecommunications in developing countries. The book will also be of interest to advanced students in electrical engineering and telecommunications, analysts, and consultants with an interest in growing economies.

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Product Details

  • ISBN-13: 9780470519721
  • Publisher: Wiley
  • Publication date: 3/14/2008
  • Edition number: 1
  • Pages: 396
  • Product dimensions: 6.20 (w) x 9.00 (h) x 1.10 (d)

Meet the Author

Sanjay Kaul is a hardcore telecom professional withover 15 years of telecom industry experience. he is currentlyworking as Vice President for Multimedia & Systems Integrationat Ericson Sub Saharan Africa. Prior to this Sanjay held a numberof management positions with Ericsson.

Sanjay started his career in 1992 working in the telecom domain;he has a vast amount of experience in telecommunications and hasworked on a number of telecom start-up projects mainly in AsiaPacific and Europe that included a number of underdeveloped anddeveloping markets. He has been involved in a number of managementplanning, Strategy and operations development projects for bothmobile and fixed operations, in a management consulting capacity.he has been an active contributor to a number of magazines and haswritten a wide range of publications for prestigious industryforums such as the ITU, Telecom Management Forum, WirelessCommunications, IIR, Business Brief, CFMRR, Connect World etc.

Sanjay is quoted and has been commenting on a number of hotindustry issues and has been a keynote speaker and chair in anumber of industry forums and discussions.

Sanjay is a Telecoms Engineer, MBA in Marketing and has recentlyconcluded his Management & Leadership Education at HarvardBusiness School.

Fuaad Ali is Managing Director at Habibi EnterprisesInternational South Africa having expertise in Business Planningand Strategy, as well a s Marketing and Services Developments.

Fuaad has 20 years of telecommunications experience. Beforejoining Ericsson, Fuaad worked for Telkom SA, the largest fixedline operator in Africa. During his period of employ with Telkom heheld a number of senior management positions in strategic areas ofMarketing, Business Development, Government Relations, HumanResources and finally Strategic Planning. In the period he has beenwith Ericsson South Africa, Fuaad has done consulting work forOrange, Mascom and BTC in Botswana, Sentech consulting work forOrange, Mascom and BTC in Botswana, Sentech consulting worked forOrange, Mascom and BTC in Botswana, Sentech South Africa, VeeMobile Nigeria, MTN and Nitel Nigeria and h as Internationalexperience of mobile and fixed markets in Africa trough hisprojects with African operators. Fuaad has travelled extensively inAfrica and has first-hand experience of the African fixed andmobile communications markets.

Fuaad is a pragmatic person with strong acumen in communicationsmarketing, Strategy and human resources development. He hasexcellent team and people skills. He is able to build solidrelationships with customers and project team members alike. He wasinstrumental in selling and delivering multiple business consultingservices to mobile and fixed line operators in Botswana, Nigeriaand South Africa.

Fuaad is also the author and co-author of papers published inaccredited journals and he has written a number of guides inmarketing for the University of South Africa. He is also one of theauthors for a textbook in International Marketing that is presentlyin print with Oxford University Press, South Africa. Fuaad has alsochaired a number of organizational and government forums in SouthAfrica.

 Subramanian (Ram) Janakiram, is Champion, ICT forRural Development of the E-Development Thematic Group in the Worldbank and a specialist in rural information and knowledge systemsand rural development. He led the design and implementation of therural information and knowledge system in Russia as part of a WorldBank agricultural project - which is considered as a successfulexample of the World Banks='s operations in this area and is beingused as a case study in Cornell University, USA. He has over 30years experience in the design and implementation of ruraldevelopment projects in over 30 countries in Africa, Asia, Europeand Central Asia, Middle East and Latin America.

He developed the strategy for World Bank cooperation with theDepartment of International Development (DFID) of the UK Governmentand program to develop a common framework and approaches forinformation and Communication for the development of rurallivelihoods (ICD) at policy and operational levels. He representedthe World Bank in the joint WB-DFID-FAO missions to Armenia andVietnam and identified areas for Bank intervention in the ICDprogram. He has led discussions on information and knowledgemanagement issues in rural development operations and one-development for economic growth and poverty reduction during the2004 Program of Seminars in the World Bank-International MonetaryFund annual meetings He has made several invited presentations innational and international conferences on the role of informationand communication technologies in rural development ande-government.

He obtained a spot award for an outstanding contribution to theworld bank's Information Solutions work program in 2004. He holds aMaster's degree in water resources management and agriculturaleconomics from Colorado State University, Fort Collins, USA andBachelor's in Mechanical Engineering from regional EngineeringCollege, Durgapur, India. His work philosophy is team work andconsensus building to achieve results.

Bengt Wattenstrom is Director of Business development atEricsson where he has been since 1995. During his time at Ericssonhe has worked in various positions and in different parts of theworld. The last couple of years he has focused on developing newBusiness Models especially for emerging markets globally. Oneexample of a new Business Model  is being set up inTanzania.

Before joining Ericsson bengt worked in the Computer industryfor 25 years. Bengt worked for companies such as IBM, DigitalEquipment and Computervision. He has during this time learnt a lotabout how market changes impact corporations and their ability todevelop and survive.

Bengt has an extensive background in building/driving Servicesbusiness's internationally both in the IT world and the telecomworld. This includes everything from developing Business/Strategiesto implementing them. This means working both at central and locallevels to drive the business cultural change from a boxselling Company to a Solution selling Company. During his careerbengt has spent a majority of his time in Services developingServices to a Business in it's own right.

Bengt has an educational background from Harvard Business Schoolas well as INSEAD in France.

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Table of Contents






About the Authors.

1. The Impact of Communications on Developing Markets.

2. Mobile Telephony – A Great Success Story? Can MobileGrowth Be Sustained?

3. Communications for All – is it a Myth?

4. Customers' Needs for Telecoms Services and Applications.

5. Mobilising Wireless Communications for Mass Markets.

6. Defining Innovative Business Models for Sustainable TelecomsGrowth.

7. Straight from Top Executives – Trends andApproaches.

8. Internet in Rural Areas – Emerging Business Models andOpportunities in Developing Countries.

9. Making It Happen: Enabling Communication in DevelopingEconomies.


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