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Business / Edition 2
     

Business / Edition 2

4.0 2
by Ferrell, O. C. Ferrell, Geoffrey A. Hirt, Linda Ferrell
 

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ISBN-10: 0077265270

ISBN-13: 9780077265274

Pub. Date: 01/01/2009

Publisher: McGraw-Hill Companies, The

With obstacles put in place to question a potential leader’s ethics, world view and career outlook, how does a future leader rise to the top while overcoming obstacles?

Overview

With obstacles put in place to question a potential leader’s ethics, world view and career outlook, how does a future leader rise to the top while overcoming obstacles?

M: Business brings clarity to what business is about. Its design provides a cutting edge approach to business, and its technology components offer an active learning environment, allowing students to envision a prosperous career in business.

Product Details

ISBN-13:
9780077265274
Publisher:
McGraw-Hill Companies, The
Publication date:
01/01/2009
Pages:
359

Table of Contents

Part 1 – Business in a Changing World

Chapter 1: The Dynamics of Business and Economics

Chapter 2: Business Ethics and Social Responsibility

Chapter 3: Business in a Borderless World

Part 2 – Starting and Growing a Business

Chapter 4: Options for Organizing Business

Chapter 5: Small Business, Entrepreneurship, and Franchising

Part 3 – Managing for Quality and Competitiveness

Chapter 6: The Nature of Management

Chapter 7: Organization, Teamwork, and Communication

Chapter 8: Managing Service and Manufacturing Operations

Part 4 – Creating the Human Resource Advantage

Chapter 9: Motivating the Workforce

Chapter 10: Managing Human Resources

Part 5 – Marketing: Developing Relationships

Chapter 11: Customer Driven Marketing

Chapter 12: Dimensions of Marketing Strategy

Chapter 13: Digital Marketing and Social Networking

Part 6 – Financing the Enterprise

Chapter 14: Accounting and Financial Statements

Chapter 15: Money and the Financial System

Chapter 16: Financial Management and Securities Markets

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