Business: A Changing World / Edition 6

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Overview

Business: A Changing World is the fastest growing introduction to business text available today. Its success is due in large measure to the real-world, skill-building, decision-focused framework in a compact and timely format, as well as the authors' commitment to providing the content and teaching materials that instructors and students desire. Contemporary examples and boxed features help the fundamental concepts of business come alive for students. The authors provide an abundance of new real-world examples, cases, boxed features, and exercises to make the course interesting and exciting. Feedback from adopters and reviewers alike indicates that they have done an excellent job in providing a complete teaching package that engages and connects students to the realities of business. Authors O.C. Ferrell and Geoff Hirt emphasize the important issues and challenges facing business today, but they also believe that there must be a balance in coverage to avoid an over-emphasis of trendy topics. They believe that students must first learn some of the fundamental concepts that provide a foundation for understanding the world of business. This 4th Edition of Business: A Changing World continues the technology trail-blazing tradition that made the 3rd Edition so successful. In addition to Cybertrek icons throughout the text that lead the students directly to the wealth of information available on the online learning center, a new chapter on Information Technology and e-Business is a heralded feature of the new edition. And the new "dot.comment" boxes provide commentary on internet-related business issues. All chapters in the new edition have been updated with the latest knowledge and bestpractices that are appropriate for coverage at the introduction to business level, including such important information as NBES, WTO, Mercosur, APEC, the future for small business, and 2000 census data. data.
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Product Details

  • ISBN-13: 9780073511665
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 1/28/2007
  • Edition description: REV
  • Edition number: 6
  • Pages: 624
  • Product dimensions: 8.00 (w) x 9.00 (h) x 0.80 (d)

Meet the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Table of Contents

Chapter 1 – The Dynamics of Business and Economics
Part 1 – Business in a Changing World
Chapter 2 – Business Ethics and Social Responsibility
Appendix A: The Legal and Regulatory Environment
Chapter 3 – Business in a Borderless World
Chapter 4 – Managing Information Technology & E-business
Part 2 – Starting and Growing a Business
Chapter 5 – Options for Organizing Business
Chapter 6 – Small Business, Entrepreneurship, and Franchising
Part 3 – Managing for Quality and Competitiveness
Chapter 7 – Managerial Decision Making
Chapter 8 – Organization, Teamwork, and Communication
Chapter 9 – Production and Operations Management
Part 4 – Creating the Human Resource Advantage
Chapter 10 – Motivating the Work Force
Chapter 11 – Managing Human Resources
Part 5 – Marketing: Developing Relationships
Chapter 12 – Customer-Driven Marketing
Chapter 13 – Dimensions of Marketing Strategy
Part 6 – Financing the Enterprise
Chapter 14 – Accounting and Financial Statements
Chapter 15 – Money and the Financial System
Chapter 16 – Financial Management and Securities Markets
Appendix B: Personal Financial Planning
Appendix C: The Business Plan
Appendix D: Personal Career Plan
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