Business: Changing World / Edition 9

Business: Changing World / Edition 9

by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
     
 

Business: A Changing World is the fastest growing introductory business programs on the market, and for a simple reason: it carefully blends the right mix of coverage and applications to give students a firm grounding in business principles. Where other books have you sprinting through the semester to get everything in, Business: ASee more details below

Overview

Business: A Changing World is the fastest growing introductory business programs on the market, and for a simple reason: it carefully blends the right mix of coverage and applications to give students a firm grounding in business principles. Where other books have you sprinting through the semester to get everything in, Business: A Changing World allows breathing space to explore topics and incorporate additional activities important to you and your students.

Built from the ground up, Business: A Changing World is for faculty and students who value a brief, flexible, integrated, and affordable resource that is exciting, applicable, and happening! What sets this fastest-growing learning program apart from the competition? An unrivaled mixture of exciting content and resources blended with application focused text and activities, and fresh topics and examples that show students what is happening in the world of business today!

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Product Details

ISBN-13:
9780078023132
Publisher:
McGraw-Hill Professional Publishing
Publication date:
01/11/2013
Pages:
656
Sales rank:
173,168
Product dimensions:
7.90(w) x 9.80(h) x 1.10(d)

Table of Contents

Part 1: Business in a Changing World


Chapter 1: The Dynamics of Business and Economics


Chapter 2: Business Ethics and Social Responsibility


Chapter 3: Business in a Borderless World

Part 2: Starting and Growing a Business


Chapter 4: Options for Organizing Business


Chapter 5: Small Business, Entrepreneurship, and Franchising

Part 3: Managing for Quality and Competitiveness


Chapter 6: The Nature of Management


Chapter 7: Organization, Teamwork, and Communication


Chapter 8: Managing Service and Manufacturing Operations

Part 4: Creating the Human Resource Advantage


Chapter 9: Motivating the Workforce


Chapter 10: Managing Human Resources

Part 5: Marketing: Developing Relationships


Chapter 11: Customer Driven Marketing


Chapter 12: Dimensions of Marketing Strategy


Chapter 13: Digital Marketing and Social Networking

Part 6: Financing the Enterprise


Chapter 14: Money and the Financial System


Chapter 15: Accounting and Financial Statements


Chapter 16: Financial Management and Securities Markets

Appendices


Appendix A


Law Appendix


Personal Finance Appendix


Managing Information Appendix


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