Business of Being an Artist / Edition 3

Business of Being an Artist / Edition 3

by Daniel Grant
     
 

The third edition of this classic artists' reference teaches emerging artists the techniques necessary to market and sell artwork, both on their own and through dealers. This new, thoroughly updated and expanded edition contains extensive new sections about today's issues: how to create and market art on a Web site; how artists have handled controversy and censorship;… See more details below

Overview

The third edition of this classic artists' reference teaches emerging artists the techniques necessary to market and sell artwork, both on their own and through dealers. This new, thoroughly updated and expanded edition contains extensive new sections about today's issues: how to create and market art on a Web site; how artists have handled controversy and censorship; copyright and trademark protection on the Internet; and an expanded section on the new realities of fund-raising and funding sources.

"The business side of being an artist means knowing what the options are and making informed choices. Too many artists are unaware that they have choices or that there is more than one way for them to achieve success defined here as the ability to make a living as an artist," writes Grant.

Unlike other guides, this book addresses the artist as a whole, including an examination of the emotional and psychological issues specific to being an artist as well as the smartest strategies for "investing" in an art career. Detailed coverage is offered of exhibitions, contracts with dealers and print publishers, marketing and advertising outlets, grants and commissions, and much more. Successful artists also describe their own experiences, offering realistic examples of career development and expert advice for overcoming the pressures that arise when art becomes business. Art world insider Daniel Grant teaches emerging and established artists the essential information they need for:

  • Getting exhibited
  • Promoting and selling your art
  • Working with art dealers
  • Expanding sales beyond the gallery
  • Pursuing a second career
  • Protecting your health* Winning grants and commissions
  • Weighing pros and cons of teaching
  • Handling criticism, hype, and pressures
  • Knowing how others perceive you
  • Making the transition from school to the working world

ABOUT THE AUTHOR:
Daniel Grant is a contributing editor of American Artist magazine. A former art critic for Newsday (Long Island, New York) and The Commercial-Appeal (Memphis, Tennessee), he was editor of Art & Artists from 1978 to 1984. He has authored The Artist's Resource Handbook, The Business of Being an Artist, The Fine Artist's Career Guide, How to Start and Succeed as an Artist, and The Writer's Resource Handbook (all published by Allworth Press). His articles and essays have appeared in such publications as ARTnews, Art in America, New York Times, Washington Post, Christian Science Monitor, Boston Globe, Chicago Tribune, Miami Herald, Philadelphia Inquirer, Newsday, The Nation, New York, Art & Auction, and Art & Antiques. He has also taught courses in, and lectured on, career issues for visual artists. He lives in Amherst, Massachusetts.

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Product Details

ISBN-13:
9781581150568
Publisher:
Skyhorse Publishing
Publication date:
06/28/2000
Edition description:
REV
Pages:
352
Product dimensions:
6.01(w) x 8.92(h) x 0.72(d)

Meet the Author

Daniel Grant is a contributing editor of American Artist magazine. He is the author of six books including The Artist’s Guide: Making It in New York City, How to Grow as an Artist, and The Fine Artist's Career Guide (all published by Allworth Press). His articles and essays have appeared in such publications as ARTnews, Art in America, the New York Times, Washington Post, Wall Street Journal, New Criterion, Art & Auction, and Art & Antiques, among others. He has taught courses and lectured on career issues for visual artists at numerous colleges and public arts agencies in the United States. He lives in Amherst, Massachusetts.

Table of Contents

Introduction
Ch. 1How to Get an Exhibition and Sell Art1
Ch. 2Developing Relationships with Art Dealers33
Ch. 3Expanding Sales Within and Beyond the Gallery Market53
Ch. 4A Web Site?71
Ch. 5When Does Investing in Your Career Become a Rip-Off?83
Ch. 6Artists and the Law129
Ch. 7From School to the Working World153
Ch. 8The Materials Artists Use199
Ch. 9Getting Ready to Handle the Pressures215
Ch. 10How Artists Perceive Themselves and How Others See Them241
Ch. 11Contests and Commissions267
Ch. 12The Search for Grants and Gifts291
Bibliography319
Appendix327
Index333

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