Business of Being an Artist / Edition 3

Business of Being an Artist / Edition 3

by Daniel Grant
     
 

ISBN-10: 1581150563

ISBN-13: 9781581150568

Pub. Date: 06/28/2000

Publisher: Skyhorse Publishing

Updated and expanded, this classic handbook explains how to survive and prosper as an artist and face the personal issues raised by an artist's career. Coverage includes how to: arrange exhibits, find galleries, promote your art, choose a second career (including teaching), use safe materials, handle criticism and hype, deal with age and expectations, win grants and

Overview

Updated and expanded, this classic handbook explains how to survive and prosper as an artist and face the personal issues raised by an artist's career. Coverage includes how to: arrange exhibits, find galleries, promote your art, choose a second career (including teaching), use safe materials, handle criticism and hype, deal with age and expectations, win grants and commissions, find helpful resources, and much more.

Product Details

ISBN-13:
9781581150568
Publisher:
Skyhorse Publishing
Publication date:
06/28/2000
Edition description:
REV
Pages:
352
Product dimensions:
6.01(w) x 8.92(h) x 0.72(d)

Table of Contents

Introduction ix

Chapter I Exhibiting and Selling Art 1

So, Where Can I Show My Work?

Gaining Media Attention

Marketing and Sales

Communicating in the Digital Age

The Disappearing Art Critic

Critical Essays Disappearing, Too

The Actual Sale

Marketing and Sales in a Weak Economy

Chapter 2 Operating as a Professional 43

Getting Ready to Exhibit

Pricing Artwork

To Frame or Not to Frame

Accepting Credit Cards for Sales

A Word About Taxes

The Need for Good Recordkeeping

Working Small, Working Large

Protecting Oneself from Theft

Thefts at Art Fairs

Artists Who Work at Home

The Need to Specialize

Too Much Art

Giving Up the Day Job

Chapter 3 Expanding the Area of Sales and Income 71

Licensing

Publishing Prints

Self-Publishing

Print Publishers

Dealers and Galleries

Certificates of Authenticity

"Signed by the Artist"

Bartering and Leasing Art

Bartering

Leasing

Starting One's Own Gallery

Art Partnerships

Selling to Corporations

Finding Corporate Buyers

Making Contact

Chapter 4 Developing Relationships with Art Dealers 95

Finding Representation

Art Consultants

Art Galleries

Is the Artist's Age an Issue?

Coming to Terms

Foundry Fees and Commissions

To Consign or Sell?

Artist-Dealer Disputes

Spreading Oneself Too Thin

Severing the Artist-Dealer Relationship

Galleries Change Artists

Art World Relationships

The Collector-Dealer Relationship

The Artist-Gallery Relationship

Art Gallery Etiquette

Bad Debts and Other Recoveries

Chapter 5 A Web Site 127

The Business of Marketing Art Online

Getting People to Your Site

Tracking the Number of Browsers

Linking to an Online Mall

Some General Rules of the Internet

Online Sales

Artists' Blogs

Where Sales May Be Most Plentiful

Chapter 6 When Does Investing in One's Career Become a Ripoff? 143

Business Managers

Artists' Representatives

Publicists

Artists' Career Advisors

Paying to Play the Art Game

Selling Art through Mailing Lists

The Value of Prizes and Awards

Publishing One's Own Catalogue

Entry Fees for Juried Shows

Are You Deluding Yourself?

Chapter 7 Artists and the Law 165

Copyright

Copyright and the Internet

Does "Appropriation Art" Transform Copyrighted Material?

Making a Copyright Search

Trademark Protection for Artists

Copyrighted and Trademarked Subjects in Artists' Work

Artists' Moral Rights

Waiving One's Rights

Confusion Over the Term "Site-Specific"

The Right to Privacy

Sidewalk Art

Art that Looks like Other Art

Artists Lose Lawsuits

Valuing an Artist's Estate

Chapter 8 From School to the Working World 209

Apprenticing and Internships

The Skills that Artists Look for in Assistants

Artists' Assistants and the IRS

Finding a Job as an Art Teacher

Art Schools and Controversial Art

Weighing the Pros and Cons of Teaching

Making Peace with the Academic Life

Artist-in-Residence Programs

Museum Artist-in-Residence Programs

Chapter 9 The Materials that Artists Use 251

Safe Art Practices in the Studio

Substitute Ingredients in Artists' Paints

A Primer on Paint Labels

Artists Making Their Own Paints

Owning a Printing Press

Art Materials Information on the Line

Trying Out Newer, Less Expensive Materials

The Changing Relationship of Sculptors and Foundries

Selecting a Print Studio or Foundry

Print Studios

Foundries

Chapter 10 Getting Ready to Handle the Pressures 283

Post-Exhibition Blues

Changing One's Style

Changing One's Media

Handling Criticism

Rejection Letters

Handling Art World Publicity

Love and Marriage

The Benefits and Pitfalls of Censorship and Controversy

Out of the Spotlight

Thomas Hart Benton Has a Message for Artists

Chapter 11 Contests and Commissions 317

Commissions for Percent-for-Art Projects

The Commissioning Process

General Services Administration

State and Municipal Agencies

Thin Skins and Strong Stomachs

The Efforts to Contain Public Art Controversy

Private Public Art Commissions

Damage and Neglect of Public Art

Who Decides Artistic Merit?

Jurying Art-Descending from the Ideal

When Jurors May Not Seem Fair

Jurors with Clear Biases

Chapter 12 The Search for Grants and Gifts 343

Applying for Loans

Applying for Emergency Assistance

Artists' Foundations

Applying for Grants and Fellowships

Fiscal Management

So Who Will Provide the Funding?

Foundations

Corporations

Corporate Foundations

Government

Local Arts Agencies

State Arts Agencies

Regional Arts Agencies

National Endowment for the Arts

Individuals

Miscellaneous Funders

Asking for Money

The Proposal Package

Reporting Requirements for Grant Recipients

Keeping Perspective

About the Author 385

Index 387

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