The Business of Children's Entertainment

The Business of Children's Entertainment

by Norma Odom Pecora
     
 

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For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialization of children's popular culture--the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing on historical background and case… See more details below

Overview


For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialization of children's popular culture--the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing on historical background and case studies, this book presents a unique look at the development of children as targets of the media and commercial industries, and examines the economic and social forces that have defined the evolution of children's entertainment.

Editorial Reviews

Business Library Review International

Recommended reading for anyone concerned over the exploitation of the nation's children for profits....Belongs in every library, especially those in colleges of education.--Business Library Review International
Journal of Communication

"One finishes this book amazed at the variety of economic models that define the interrelationships of toys and television....By bringing the economic framework of children's entertainment to the foreground, Pecora creates a novel approach to her examination....Her conclusions reveal the depth of corporate culture involvement in the business of children's entertainment."--Journal of Communication
American Journal of Sociology

"While most research on children's media grapples with ideological issues, Pecora, with relentless objectivity, reveals the nitty-gritty economics of the children's market....It is a relief to read a book that explains the economics of children's media without sentimentalizing children as 'TV victims' or imploring readers to kill their televisions."--American Journal of Sociology
Booknews
Analyzes the material world of childhood in terms of the profit motive. Starting with the child as consumer and as audience, the issues considered include the structure of entertainment and toy industries, programs and products that demonstrate changes in the market, new alliances that continue the consumer-oriented trends, and expansion into the international marketplace. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9781572307742
Publisher:
Guilford Publications, Inc.
Publication date:
03/06/2002
Series:
Guilford Communication Series
Edition description:
New Edition
Pages:
190
Product dimensions:
5.90(w) x 8.80(h) x 0.50(d)

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