The Business of Design: Balancing Creativity and Profitability

The Business of Design: Balancing Creativity and Profitability

by Keith Granet
     
 

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The Business of Design debunks the myth that business sense and creative talent are mutually exclusive and, unlike other lackluster business books, is written and illustrated to captivate a visually thinking audience. For nearly thirty years, consultant Keith Granet has helped design professionals pursue their passion and turn a profit. From billing toSee more details below

Overview

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive and, unlike other lackluster business books, is written and illustrated to captivate a visually thinking audience. For nearly thirty years, consultant Keith Granet has helped design professionals pursue their passion and turn a profit. From billing to branding, client management to marketing and licensing, The Business of Design reveals the tools necessary to create and run a thriving design business in today's ultra-competitive marketplace.

Product Details

ISBN-13:
9781616891275
Publisher:
Princeton Architectural Press
Publication date:
06/19/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
208
Sales rank:
449,601
File size:
25 MB
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This product may take a few minutes to download.

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