The Business of Economics

The Business of Economics

by John Kay
     
 

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John Kay has been described as the 'most important business analyst in Britain bar none', and this book shows why.

Here he combines common sense and rigorous economic thinking in a number of essays on business and economic issues---the competitiveness of UK plc, the stakeholder economy, business strategy, and corporate personality.

Kay is well known for…  See more details below

Overview

John Kay has been described as the 'most important business analyst in Britain bar none', and this book shows why.

Here he combines common sense and rigorous economic thinking in a number of essays on business and economic issues---the competitiveness of UK plc, the stakeholder economy, business strategy, and corporate personality.

Kay is well known for his incisive and entertaining columns in the Financial Times (some of which are included here), his regular audio and TV broadcasts, and is much in demand as a speaker and consultant. In The Business of Economics he shares his analysis, thoughts and insights on a range of urgent and important issues facing the country and individual firms. His clear and direct writing style will inform, challenge, and entertain; his rigorous and clever analysis of the
corporate world will offer insights into the business problems and decisions faced by executives and managers every day.

The book confirms the judgement of the Economist - 'that John Kay is well on the way to turning himself into a European Michael Porter.'

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Product Details

ISBN-13:
9780191521898
Publisher:
OUP Oxford
Publication date:
10/10/1996
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
1 MB

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