The Business of Healthcare Innovation / Edition 2

The Business of Healthcare Innovation / Edition 2

4.5 2
by Lawton Robert Burns
     
 

The Business of Healthcare Innovation is the first wide-ranging analysis of business trends in the manufacturing segment of the health care industry, focusing on the key but often neglected role of the "producers" in health systems. Professors of the Wharton School and industry executives provide a detailed overview of the pharmaceutical, biotechnology,… See more details below

Overview

The Business of Healthcare Innovation is the first wide-ranging analysis of business trends in the manufacturing segment of the health care industry, focusing on the key but often neglected role of the "producers" in health systems. Professors of the Wharton School and industry executives provide a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. This book will be essential reading for students and researchers in the field of health management, and of great interest to strategy scholars, industry practitioners, and management consultants.

Product Details

ISBN-13:
9781107607774
Publisher:
Cambridge University Press
Publication date:
07/26/2012
Edition description:
New Edition
Pages:
600
Sales rank:
504,412
Product dimensions:
6.80(w) x 9.60(h) x 1.20(d)

Table of Contents

1The business of healthcare innovation in the Wharton School curriculum1
2The pharmaceutical sector27
3The biotechnology sector - therapeutics103
4Biotechnology business and revenue models : the dynamic of technological evolution and capital market ingenuity190
5Mergers, acquisitions, and the advantages of scale in the pharmaceutical sector223
6The medical device sector271
7The healthcare information technology sector322
8Healthcare innovation across sectors : convergences and divergences348

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