The Business of Higher Education

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Overview

How can colleges and universities navigate their way between shrinking commitments and the increasing expectations of their students? Does the answer lie in taking a more business-like approach? This extraordinary resource considers the costs and benefits to both public and private institutions and to society when academe embraces business models for improving cost-efficiency, marketing, hiring practices, and customer service.

Bringing together a diverse team of contributors from the academic and business worlds, The Business of Higher Education offers 35 essays in three volumes. The first volume explores issues of leadership and culture, the second focuses on management and fiscal strategies, and the third volume takes up issues of marketing and consumer interests. Throughout, the work balances the contrasting perspectives of those within the academy and those outside of it, as it considers whether higher education and the public interest are ultimately helped or harmed by the application of business methods to essential academic functions.

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Editorial Reviews

From the Publisher

"The pros and cons of applying business methods to university operations, tempered by economic realities, is at the heart of these books. In a series of 35 essays, academic and corporate experts discuss nearly all aspects of higher education, from leadership strategies, labor issues, and crisis management to rankings, marketing, and sports. . . This set represents a thoughtful and highly useful starting point."

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University Business

"Likely to raise the blood pressure on many readers, this is a thoughtful collection on a timely topic that will be of interest to policy makers and administrators."

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Reference & Research Book News

"An installment in the publisher's 'Praeger Perspectives' series, this collection of writings by academic, business, and nonprofit professionals—edited by professors of ethics and educational leadership—seeks and succeeds at assisting in answering the question of whether higher education and public interest is helped or harmed by the application of business methods to academic functions at the higher education level. . . . A valuable set for colleges considering taking a more businesslike approach to fulfilling their missions. Students of business or educational leadership would also benefit from the knowledge compiled here."

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Library Journal

Library Journal
An installment in the publisher's "Praeger Perspectives" series, this collection of writings by academic, business, and nonprofit professionals—edited by professors of ethics and educational leadership—seeks and succeeds at assisting in answering the question of whether higher education and public interest is helped or harmed by the application of business methods to academic functions at the higher education level. The essays consider such issues as costs and benefits, marketing, hiring practices, customer service, the implications of selected business models, college rankings, accountability, academic-industry partnerships, and for-profit higher education. Each volume contains its own table of contents and introduction, along with the introduction to the set as a whole. One drawback is the lack of a comprehensive series table of contents and index. A researcher would be required to examine the individual indexes of each volume to locate all the desired information. This very lack, however, makes the individual volumes useful for purchase by themselves if one is interested in only one of the three topics. BOTTOM LINE A valuable set for colleges considering taking a more businesslike approach to fulfilling their missions. Students of business or educational leadership would also benefit from the knowledge compiled here.—Sara Rofofsky Marcus, Queensborough Community Coll., Bayside, NY
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Product Details

  • ISBN-13: 9780313353505
  • Publisher: ABC-CLIO, Incorporated
  • Publication date: 10/31/2009
  • Pages: 1092
  • Product dimensions: 6.40 (w) x 9.60 (h) x 3.30 (d)

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