The Business of iPhone App Development: Making and Marketing Apps that Succeed

Be the first to write a review
Pick Up In Store

Pick Up in Store

Reserve and pick up in 60 minutes at your local store

Paperback
$19.89
BN.com price
$29.99 List Price (Save 34%)
Marketplace (New and Used)
from
$4.57
$29.99 List Price (Save 85%)
Usually ships within 1-2 business days
All (23)  
Used (11)  
New (12)  
Close
Sort by
Page 1 of 3
Showing 1 – 10 of 23 (3 pages)
$4.57
(Save 85%)
Stage_Coah_Books NJ
Seller since 2008

Feedback rating:

(732)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Very Good
PAPERBACK Very Good 1430227338 Slight shelf wear on cover. No marks. Tightly bound with no loose pages. Compare seller ratings. We offer excellent customer service.

Ships from: Linden, NJ

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$5.07
(Save 83%)
AtlantaBookCompany
Seller since 2009

Feedback rating:

(7693)

Condition: Good
Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the ... Atlanta Book Company. Our mailers are 100% recyclable. Read more Show Less

Ships from: Atlanta, GA

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$7.12
(Save 76%)
Honest Fast Books
Seller since 2011

Feedback rating:

(6)

Condition: Like New
PAPERBACK Fine 1430227338 like new, clean no marks, never read, ship fast.

Ships from: Clifton, NJ

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$10.00
(Save 67%)
Bookoutlet1
Seller since 2008

Feedback rating:

(2077)

Condition: Very Good
1430227338 Item may have slight shelf wear and remainder mark. All items leave the warehouse within 1-2 business days..100% satisfaction guaranteed

Ships from: Bridgeton, NJ

Usually ships in 1-2 business days

  • •Canadian
  • •Standard, 48 States
  • •Standard (AK, HI)
$11.70
(Save 61%)
Textbookcenter.com
Seller since 2005

Feedback rating:

(45269)

Condition: Very Good
SHIPS FAST! via UPS(AK/HI Priority Mail) within 24 hrs/ used sticker/some hilite

Ships from: Columbia, MO

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$17.55
(Save 41%)
Extremely_Reliable
Seller since 2007

Feedback rating:

(2312)

Condition: Very Good
Buy with confidence. Excellent Customer Service & Return policy.

Ships from: Richmond, TX

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
$19.26
(Save 36%)
SuperBookDeals-
Seller since 2008

Feedback rating:

(12831)

Condition: Like New
Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.

Ships from: South Bend, IN

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
$19.88
(Save 34%)
SuperBookDeals-
Seller since 2008

Feedback rating:

(12831)

Condition: New
Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.

Ships from: South Bend, IN

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
$19.99
(Save 33%)
BargainBookStores
Seller since 2010

Feedback rating:

(7644)

Condition: New
BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Ships from: Grand Rapids, MI

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$20.04
(Save 33%)
MovieMars-Books
Seller since 2011

Feedback rating:

(229)

Condition: New
"BRAND NEW. 30 Day Satisfaction Guarantee. Quick International Airmail!"

Ships from: Indian Trail, NC

Usually ships in 1-2 business days

  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
Page 1 of 3
Showing 1 – 10 of 23 (3 pages)
Close
Sort by
NOOK Book (eBook)
$16.07
BN.com price
$23.99 List Price (Save 33%)

Available on NOOK devices and apps

  • Nook Devices
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for iPad
  • NOOK for iPhone
  • NOOK for Android
  • NOOK for Android (Tablet)
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK Study
  • NOOK for PC
  • NOOK for Mac

Need a NOOK? Explore Now

More About This Book

Overview

The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

What you’ll learn

  • Transform your iPhone app into a powerful marketing tool with easy-to-use concepts and code examples.
  • Analyze your ideas, research the competition, and identify your audience to evaluate sales potential.
  • Protect your business and intellectual property and avoid potential legal hassles.
  • Utilize several revenue-generating business models such as in-app advertising, affiliate programs, and In-App Purchase. Includes an extensive chapter on tapping into the Store Kit API.
  • Build synergy with in-app cross-promotion and social networking.
  • Improve usability and implement effective testing, plus a comprehensive walkthrough of provisioning and ad hoc distribution.
  • Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated web site promoting your iPhone app.
  • Successfully navigate the App Store submission process.
  • Execute a post-release marketing strategy by crafting effective press releases, soliciting app reviews, and leveraging the power of promotional sales and giveaways.

Who this book is for

This book is for any developer looking to build a successful business selling iPhone and iPod touch apps in Apple’s iTunes App Store. All the code examples included in this book can be downloaded from iPhoneBusinessBook.com.

Table of Contents

  1. Seeing the Big Picture in a Crowded App Store Marketplace
  2. Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research
  3. Protecting Your Intellectual Property
  4. Your iPhone App Is Your Most Powerful Marketing Tool
  5. Money for Nothing: When It Pays to Be Free
  6. Exploring New Business Models with In-App Purchaseand Affiliate Programs
  7. Testing and Usability: Putting Your Best Foot Forward
  8. Get the Party Started! Creating a Prerelease Buzz
  9. Keys to the Kingdom: The App StoreSubmission Process
  10. Increasing Awareness for Your iPhone App

Product Details

  • ISBN-13: 9781430227335
  • Publisher: Springer-Verlag New York, LLC
  • Publication date: 3/17/2010
  • Edition number: 1
  • Pages: 408
  • Sales rank: 820,222
  • Product dimensions: 7.30 (w) x 9.00 (h) x 1.00 (d)

Meet the Author

As the founder of Electric Butterfly, Dave Wooldridge has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Dave is the author of The Business of iPhone App Development: Making and Marketing Apps that Succeed and has written numerous articles for leading tech publications, including a monthly software marketing column for MacTech Magazine. Follow Daveon Twitter @ebutterfly.

At the beginning of 2009, Michael Schneider left Silicon Valley technology firm Wilson Sonsini Goodrich & Rosati to found HiveBrain Software. HiveBrain publishes a variety of applications on the iTunes App Store, the most notable of which, TouchType, peaked at #13 in the U.S. App Store. Michael continues to practice law under the name Bitwise Legal, focusing on software and interactive media clients. Notable clients include, Bungie and Innerfence. Follow Michaelon Twitter @hivebrain.

At the beginning of 2009, Michael Schneider left Silicon Valley technology firm Wilson Sonsini Goodrich & Rosati to found HiveBrain Software. HiveBrain publishes a variety of applications on the iTunes App Store, the most notable of which, TouchType, peaked at #13 in the U.S. App Store. Michael continues to practice law under the name Bitwise Legal, focusing on software and interactive media clients. Notable clients include Bungie and Innerfence. Follow Michael on Twitter @hivebrain.

Customer Reviews
If you've bought this product, tell the world how you liked it.
Write a Review
If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)
500 character limit