The Business of Massage Therapy: Building a Successful Career / Edition 1

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Overview

This is the premiere guide to managing a successful massage career and running a successful holistic business. Written by veteran massage therapist and holistic business coach Jessica Abegg (LMT, MBA, MSIB), this visual, hands-on book contains all the tools readers need. It focuses on both practical concerns (such as finance and legal organization), and intangible elements of success (reflection, balance, and self-care). It also includes vital information on marketing and the Internet: knowledge often absent in the high-touch, low-tech world of massage. Throughout, it reflects the growing recognition that it is urgently important to help practitioners manage businesses and careers more successfully, as reflected in the inclusion of Business Practices in the new Massage Therapy Body of Knowledge.

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Product Details

  • ISBN-13: 9780135053614
  • Publisher: Prentice Hall
  • Publication date: 1/17/2011
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 352
  • Sales rank: 699,683
  • Product dimensions: 8.40 (w) x 10.70 (h) x 0.60 (d)

Table of Contents

PART I. THRIVING PROFESSIONAL DEVELOPMENT FOR THE MASSAGE THERAPIST

1. Is a Massage Therapy Career Right for You?

2. Career Strategies and Professional Development

3. Time Management 101

4. Professional Issues

5. Self-Care

6. Networking

7. Internal Abundance: Personal Financial Planning Basics

PART II. A THRIVING MASSAGE BUSINESS TO CALL YOUR OWN

8. Your Own Practice: Getting Started

9. Location, Location, Location

10. Organizing and Legal Structuring

11. Marketing Fundamentals

12. More Marketing for Massage

13. External Abundance: Financial Management for Your Business

14. Managing Yourself and Others

15. Leveraging the Internet

APPENDICES

Appendix A Answer Key

Appendix B Documents, Samples and Activities

Appendix C Endnotes

Glossary

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