The Business of Media: Corporate Media and the Public Interest / Edition 1

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Overview

"The Second Edition of The Business of Media: Corporate Media and the Public Interest provides students with the critical, yet careful, analysis of the rapidly changing media industry that they need to get behind the headlines and understand our increasingly media-saturated society. Authors David Croteau and William Hoynes examine the influence that media changes have on society, paying particular attention to the tension between the media industry's insatiable quest for profits and a democratic society's need for media that serve the public interest. The Second Edition has been revised and updated to include analysis of the media business in the early years of the 21st century." The Business of Media offers clear, concise, jargon-free writing accessible to all students and professionals, with or without a background in economics. It is an excellent textbook for media and society courses such as Media Management, Media and Society, Telecommunications Management, and Media and Public Culture in the departments of Media Studies, Journalism, or Sociology.
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Editorial Reviews

Jane Downing
"The framework used for thinking abou the mass media industry is excellent. And. . . the presentation of the material reflects the complexity of the mass media industry in a way that should be quite accessible to students, both conceptually and in terms of specific examples."
The Bookwatch
"... a candid revealing and detailed study of the rapidly evolving media industry, especially in an increasingly media-saturated society. A thoroughly scholarly work which defly presents its in-depth study in largely jargon-free and accessible terms ideal for the non-specialist general reader. The Business of Media offers insights and a close scrutiny into what really goes on behind newspaper and broadcast journalism headlines."
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Product Details

  • ISBN-13: 9780761986409
  • Publisher: SAGE Publications
  • Publication date: 2/12/2001
  • Series: Journalism/Communications Series
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 320
  • Product dimensions: 6.10 (w) x 8.98 (h) x 0.76 (d)

Meet the Author

David Croteau taught about the sociology of media as an Associate Professor (retired) in the Department of Sociology and Anthropology at Virginia Commonwealth University. He is the author of Politics and the Class Divide: Working People and the Middle-Class Left.

William Hoynes is Professor of Sociology and former Director of the Media Studies Program at Vassar College in Poughkeepsie, New York, where he teaches courses on media, culture, and social theory. He is the author of Public Television for Sale: Media, the Market, and the Public Sphere.

Croteau and Hoynes are the coauthors of By Invitation Only: How the Media Limit Political Debate (1994) and The Business of Media: Corporate Media and the Public Interest (2006). Their new introductory sociology textbook, Experience Sociology, will be published in 2012.

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Table of Contents

Introduction : the new media industry and an old dilemma 1
Pt. I Profits and the public interest : theoretical and historical context 13
1 Media, markets, and the public sphere 15
2 The rise and (de)regulation of the media industry 41
Pt. II Industry structure and corporate strategy : explaining the rise of media conglomerates 73
3 The new media giants : changing industry structure 75
4 Strategies of the new media giants 117
Pt. III Neglecting the public interest : media conglomerates and the public sphere 153
5 How business strategy shapes media content 155
6 How the media business influences society 191
7 Choosing the future : citizens, policy, and the public interest 223
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