The Business of Media: Corporate Media and the Public Interest / Edition 2

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The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.

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Editorial Reviews

The Bookwatch
"... a candid revealing and detailed study of the rapidly evolving media industry, especially in an increasingly media-saturated society. A thoroughly scholarly work which defly presents its in-depth study in largely jargon-free and accessible terms ideal for the non-specialist general reader. The Business of Media offers insights and a close scrutiny into what really goes on behind newspaper and broadcast journalism headlines."
Jane Downing
"The framework used for thinking abou the mass media industry is excellent. And. . . the presentation of the material reflects the complexity of the mass media industry in a way that should be quite accessible to students, both conceptually and in terms of specific examples."
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Product Details

  • ISBN-13: 9781412913157
  • Publisher: SAGE Publications
  • Publication date: 8/18/2005
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 336
  • Sales rank: 1,281,746
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.69 (d)

Meet the Author

David Croteau taught about the sociology of media as an Associate Professor (retired) in the Department of Sociology and Anthropology at Virginia Commonwealth University. He is the author of Politics and the Class Divide: Working People and the Middle-Class Left and co-author, with William Hoynes, of Experience Sociology.

William Hoynes is Professor of Sociology and former Director of the Media Studies Program at Vassar College in Poughkeepsie, New York, where he teaches courses on media, culture, and social theory. He is the author of Public Television for Sale: Media, the Market, and the Public Sphere and co-author, with David Croteau, of Experience Sociology.

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Table of Contents

Introduction: The New Media Industry and an Old Dilemma
Part I. Profits and the Public Interest: Theoretical and Historical Context
1. Media, Markets, and the Public Sphere
The Market Model
The Public Sphere Model
Why Media Are Different From Other Industries
The Tradition of Civic Responsibility
The Public Interest
Conflicting Logics
2. The Rise and (De)Regulation of the Media Industry
The Changing Business of Media and Regulation: The Case of ABC and Disney
The Growth of Media
The Evolution of Media
Media Policy and the Public Interest
Part II. Industry Structure and Corporate Strategy: Explaining the Rise of Media Conglomerates
3. The New Media Giants: Changing Industry Structure
Making Sense of Mergers
Structural Trends in the Media Industry
Interpreting Structural Changes
4. Strategies of the New Media Giants
The Case of Titanic
Strategies of the New Media Giants
Beyond Market Strategies: The Spector of Monopolies
Part III. Neglecting the Public Interest: Media Conglomerates and the Public Sphere
5. How Business Strategy Shapes Media Content
Considering the Public Interest
Homogenization and Imitation
Trivialization and Sensationalism
Media Constraint I: Commercial Interests
Media Constraint II: Censorship and Conflicts of Interest
6. How the Media Business Influences Society
Social Influences
Political Influence
The Special Role of News Media
7. Choosing the Future: Citizens, Policy, and the Public Interest
Regulatory Policy and the Public Interest
Media and Public Policy
Public Policy and Public Broadcasting
Journalism as a Profession
Citizen Activism and Alternative Media
The Limits of Media, The Importance of Media
Appendix: Select Online Resources for Studying the Media Industry, Media Policy, and Media Education
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