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Anonymous
Posted February 15, 2006
This comprehensive multi-authored text contains over 450 pages of highly specific and well-documented information that will be interest to physicians in private practice, academics, and in medical management. The previous edition has been updated and significantly expanded. The book is organized into three sections: Qualitative Aspects of Medical Practice, Quantitative Aspects of Medical Practice, and Contemporary Aspects of Medical Practice. Appendices include sample management service agreements, and information on medical unions and public perception of physician salaries. A particularly useful feature is a brief biosketch of each contributor, complete with contact information. I read with particular interest the chapters entitled 'Medical Office Business Plan', 'Insurance Coding Guidelines', 'The Case for Concierge Medicine', and 'Dissecting a Medical Malpractice Trial'. Like the rest of the book, these were readable, concise yet complete, and well developed. I could have used a book like this in the past, I will certainly refer to it frequently now. Carol EH Scott-Conner, MD, PhD, MBA
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Posted May 8, 2004
It¿s never been easy to be a physician, and in many ways the pressures on practitioners are only getting worse. This is why I¿ve been a longtime admirer of what David Edward Marcinko does with his writing and knowledge of medicine and medical practice. Dr. Marcinko¿s books provide guidance for physicians ¿ helping them to survive organizationally, administratively, and financially so that they can continue to serve their patients. Helping fellow physicians in one way or another often figures into the motivations of those who have left the joys of a medical practice to pursue healthcare from a different vector. Some are called into research, giving up the rewards of helping individuals with the hope that they might contribute insights that can lead to the helping of many. After medical school, my own path took me to the University of Pittsburgh and a doctorate in medical informatics, with visions of helping physicians help their patients through better management of data. Fortunately, I see that vision coming true, especially as I work with my colleagues at Microsoft to create a secure informational infrastructure that gives physicians the information they need at any time, and at any place ¿ including over a wireless device as they attend to a patient at bed side. We call this initiative to provide seamless, yet secure, access to data on an anytime, anywhere, basis Healthcare Without Boundaries. Though we are proud of our proud of our work, the great wonders, come from what we see after we release our products, as physicians do things with our software that we never envisioned. Physicians, by nature ¿ or through selection and training ¿ have a scientific mind and a driving curiosity. Over and again my colleagues and I are dazzled by what physicians are creating by using our technology in unexpected ways. And often the work is done by private practitioners looking for ways to create their own solution because they either couldn¿t afford a pre-packaged one, or couldn¿t find a solution that answered their creative visions. Physicians, especially those in private or small group practice, are under great stress today. But they are buoyed by a passion for their work and dedication to their patients, and they are extremely resourceful with the brilliance and ingenuity that comes from the curiosity of the scientific mind. Medical Economics magazine recently ran a story about Robert Novich, a New Rochelle, New York internist who needed an electronic medical records system for his solo practice. Suffering from sticker shock and the inflexibility of the commercial EMRs he looked at, he decided to create his own ¿ using Microsoftâ Word and a fax machine. Lab reports and other documents received by fax are directly imported into the computer for digital storage. Working with his son Jeff, who was a college student at the time, Dr. Novich created a system that uses Word templates to simplify creation of medical records; and Explorer to provide instant file access; slashing time from pulling information out of file cabinets. The system also creates and manages electronic prescriptions. The results? Dr. Novich said, ¿I feel like a brand new doctor.¿ This book is filled with a wealth of information on how to survive the financial, administrative, and regulatory pressures that could otherwise draw down on the time you want to spend with your patients. Dr. Marcinko and his contributors cover the spectrum from developing a medical office business plan for the new practitioner, to placing a value on a practice for the retiring physician preparing to sell. A sampling of topics includes: human resource management and physician recruitment, marketing, insurance coding and health-law compliance, process improvement and medical care outcomes tracking, cash flow analysis, office expense modeling, cost accounting, practice benchmarking, financial and ratio analysis, ROI calculations, CRM, six sigma initiatives, concierge medicine
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Posted May 10, 2004
'This book is destined to become the classic practice management textbook for all physicians and is a must-read for the nation's more than two million, independent healthcare providers and their related business advisors.' --Antonio Silva, MD, MBA Emory University - Goizueta School of Business Atlanta, Georgia
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More About This Textbook
Overview
An interdisciplinary team of experts teaches newcomers how to open, staff, and equip an insurance-friendly office for patients, and how to raise the capital necessary for it.
New coverage in the second edition includes:
Product Details
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Meet the Author
Dr. David Edward Marcinko, MBA, CFP, CMP, is a health care economist, lexicographer, and board certified surgical fellow at Temple University. In the past, he has edited four practice-management textbooks, three medical texts in two languages, and six financial planning books, and two CD-ROMs for physicians, hospitals, financial advisors, accountants, attorneys, and health care business consultants. Internationally recognized for his work, he provides litigation support and expert witness testimony in State and Federal Court, with clinical publications archived in the Library of Congress and the Library of Medicine at the National Institutes of Health.
Dr. Marcinko also has numerous editorial and reviewing roles to his credit. His most recent offerings from Springer Publishing Company are Dictionary of Health Economics and Finance (2006) and the forthcoming Dictionary of Health Information Technology and Security (early 2007), both co-edited with Hope Hedico. He has also edited the classic The Business of Medical Practice: Advanced Profit Maximization Techniques for Savvy Doctors, now in its second edition (Springer Publishing Company, 2004). A favorite on the lectuer circuit and often quoted in the media, he speaks frequently to medical and financial societies throughout the country.
Table of Contents