The Business of Personal Training / Edition 1

The Business of Personal Training / Edition 1

by Scott Roberts
     
 

Whether you are considering a career as a personal trainer or searching for ways to increase revenue and gain new clients for your existing business, you'll find The Business of Personal Training to be an indispensable reference. Written by some of the most successful personal trainers in the country, this book provides the

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Overview

Whether you are considering a career as a personal trainer or searching for ways to increase revenue and gain new clients for your existing business, you'll find The Business of Personal Training to be an indispensable reference. Written by some of the most successful personal trainers in the country, this book provides the foundation for building your personal training business.

While many books address the subject of exercise training, few have been written about the business side of personal training. This book covers the topic more thoroughly than any other existing publication, discussing not only how to build a solid business but also how to be an effective trainer.

Part I defines personal training, outlines the history of the profession, and reviews the qualifications for being a personal trainer. You'll also find important information on the certifications offered by the Aerobics and Fitness Association of America, American College of Sports Medicine, American Council on Exercise, Cooper Institute for Aerobics Research, and National Strength and Conditioning Association.

Many personal trainers have no formal business education and must learn the business aspects of their trade through trial and error. Part II helps you avoid common business mistakes, describing how to create, market, and manage a personal training enterprise. You'll learn how to
-develop a mission statement and business plan,

-set business policies,

-create strategic and creative marketing plans,

-establish prices for services,

-hire and train staff members, and

-much more.
This section also explains a personal trainer's legal and professional responsibilities, such as giving clients a health screening, obtaining informed consent, and inspecting facilities and equipment.

Part III offers techniques for becoming an effective personal trainer. Since there's more to helping your clients achieve their fitness goals than simply prescribing a program, Part III discusses
-how to maintain a professional relationship with clients,

-the psychology of personal training,

-teaching techniques and tips for improving client-trainer communication,

-how to motivate clients and help them set goals, and

-how to design appropriate, individualized exercise programs.
Nineteen sample forms in Parts II and III make it easy for you to put the ideas presented into practice.

Learn from veteran personal trainers what it takes to succeed. The practical advice provided in The Business of Personal Training is valuable for new and established trainers as well as for health and fitness administrators who supervise personal trainers.

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Product Details

ISBN-13:
9780873226059
Publisher:
Human Kinetics Publishers
Publication date:
11/01/1995
Edition description:
New Edition
Pages:
152
Product dimensions:
8.50(w) x 11.00(h) x 0.36(d)
Age Range:
18 Years

Related Subjects

Table of Contents

Preface
Acknowledgments
Credits

Part I: Personal Training as a Profession
Chapter 1. Defining Personal Training
Mark A. Rieff

-What Is Personal Training?

-The Personal Side of Personal Training

-The Business Side of Personal Training

-Summary
Chapter 2. The Origin of Personal Training
Jack Jones

-The History of Personal Training

-Pioneers in Personal Training

-Personal Trainers Emerging in Health Clubs

-The Need to Certify Trainer Competence

-Summary
Chapter 3. Qualifications for Personal Training
Scott O. Roberts

-Survey of Personal Trainer Qualifications

-The Call for Certification

-Getting Certified

-Summary

-References
Part II: Personal Training as a Business
Chapter 4. Creating Your Own Personal Training Business
David B. Rusk

-Developing a Mission Statement and a Business Plan

-Choosing a Business Entity

-Setting Business Policies

-Introductory Documentation

-Summary

-References
Chapter 5. Marketing Your Personal Training Business, Amy T. Huggins

-Develop a Traditional Strategic Marketing Plan

-Offer a Product or Service

-Establish Pricing Practices

-Select a Place or Location

-Target a Group of People

-Position Your Business

-Plan Your Marketing Tools

-Practice Good Selling Skills

-Develop a Creative Marketing Plan

-Summary

-References
Chapter 6. Managing Your Personal Training Business
Gregory J. Florez

-Mission Statement

-Client Policies

-Hiring Staff Members

-Training the Trainer

-Managing for the Long Haul

-Summary
Chapter 7. Legal and Professional Responsibilities of Personal Training
David L. Herbert

-The Standard of Care for Personal Trainers

-Personal Trainers' Duties and Responsibilities

-Unauthorized Practice of Health Care

-Summary

-Bibliography
Part III: The Personal Part of Personal Training
Chapter 8. The Client-Trainer Relationship
Kathy Alexander and Irv Rubenstein

-Roles Played by the Personal Trainer

-Client Profiles

-The Nature of the Relationship

-Mechanics of the Business Relationship

-Summary

-Suggested Readings
Chapter 9. The Psychology of Personal Training
James Gavin and Nettie Gavin

-The SPIRIT Model

-Support

-Purpose

-Integrity

-Resolving Conflicts

-Inspiration

-Timing

-Summary

-Suggested Readings
Chapter 10. Working With Your Clients, Jack Jones

-Communication

-Listening

-Assessing Your Clients

-Setting Goals

-Motivating Clients

-Summary

-Bibliography
Chapter 11. Designing Individualized Exercise Programs
Douglas Brooks

-Pre-exercise Health Screening

-Physical Programming

-Individual Needs for Healthy Clients

-Clients With Special Needs

-Summary

-References
Appendix. Professional Organizations, Resources, and Certifications
Index
About the Authors

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