Business of Portrait Photography: A Professional's Guide to Successful Marketing and Managing

Overview

If you're entertaining the idea of opening a portrait studio or you want to increase your studio's profitability, The Business of Portrait Photography will tell you everything you need to know to be successful in the long run. In this comprehensive, nuts-and-bolts book, working professional Tom McDonald, who owns and operates a highly successful photography studio, takes the mystery out of business issues. He covers such fundamentals as setting prices, creating promotional campaigns, devising marketing ...
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Overview

If you're entertaining the idea of opening a portrait studio or you want to increase your studio's profitability, The Business of Portrait Photography will tell you everything you need to know to be successful in the long run. In this comprehensive, nuts-and-bolts book, working professional Tom McDonald, who owns and operates a highly successful photography studio, takes the mystery out of business issues. He covers such fundamentals as setting prices, creating promotional campaigns, devising marketing strategies, making a profit, using computers, constructing a camera room, serving clients, hiring and managing a staff, building team spirit, and presenting your work. McDonald also discusses important photographic concerns, including what constitutes a great portrait; subject analysis; different techniques for photographing individuals and groups; buying the necessary equipment; determining exposure and lighting ratios; shooting outdoors; choosing the right lab; enhancing portraits via diffusion, vignetting, and retouching; and making copies and restorations. In the second half of the book, 30 award-winning portrait photographers from around the world share the secrets of their success in revealing profiles. Examples of their best cutting-edge work accompany these interviews.
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Editorial Reviews

Booknews
A stylish guide to starting a portrait studio. Covers the basic start- up procedures and provides useful photo tips plus profiles of 30 international portrait artists. Photographer McDonald shares years of experience in portrait studio work outlining marketing, equipment, customer service, computers, labs, restorations, lighting, and various types of portrait situations. The profiles include beautiful color photographs, making the volume suitable for photograph aficionados in general. Lacks a bibliography. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780817436162
  • Publisher: Crown Publishing Group
  • Publication date: 4/1/1996
  • Edition description: REV
  • Pages: 192
  • Product dimensions: 8.61 (w) x 11.34 (h) x 0.75 (d)

Table of Contents

Introduction 8
1 Getting Started 10
2 Marketing 12
3 Determining a Price List 17
4 Managing for Profit 20
5 Devising a Promotion Campaign 24
6 Serving Clients 28
7 Building Team Spirit 31
8 Learning to Use Computers 34
9 Choosing the Right Lab 36
10 Retouching and Presentation 40
11 Copies and Restorations 43
12 Selecting Essential Equipment 46
13 Constructing a Camera Room 51
14 Determining Exposure 54
15 Lighting Ratios 56
16 Elements of a Successful Portrait 58
17 Outdoor and Available Light Portraits 61
18 Diffusion 64
19 Vignetting 66
20 Print Competition 69
21 Adult Portraits 72
22 Bridal Portraits 77
23 Graduation Portraits 80
24 Children's Portraits 83
25 Family Portraits 88
26 Animal Portraits 92
Profiles 96
Resources 190
Index 192
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