The Business of Sports: Cases and Text on Strategy and Management / Edition 1

The Business of Sports: Cases and Text on Strategy and Management / Edition 1

by George Foster, Bill Walsh, Stephen A. Greyser
     
 

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ISBN-10: 0324233841

ISBN-13: 9780324233841

Pub. Date: 04/20/2005

Publisher: Cengage Learning

This is a case book written by prominent authors at both Harvard and Stanford. It contains nine core sections with approximately three to five cases per part. The parts include Leagues and Events, Sponsorship and Marketing, and Finance and Valuation. Each section is preceded with an Overview of Key Topics that set the stage for the cases and each section concludes

Overview

This is a case book written by prominent authors at both Harvard and Stanford. It contains nine core sections with approximately three to five cases per part. The parts include Leagues and Events, Sponsorship and Marketing, and Finance and Valuation. Each section is preceded with an Overview of Key Topics that set the stage for the cases and each section concludes with summary materials and discussion questions. The cases themselves focus on certain teams or aspects of team sports. It includes cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. Each individual case is also followed by discussion questions.

Product Details

ISBN-13:
9780324233841
Publisher:
Cengage Learning
Publication date:
04/20/2005
Edition description:
New Edition
Pages:
512
Product dimensions:
8.10(w) x 10.10(h) x 1.00(d)

Table of Contents

SECTION 1: OVERVIEWS 1.1 The Business of Sports: A Perspective from Stanford 1.2 The Business of Sports: A Perspective from Harvard SECTION 2: LEAGUES 2.1 Basketball, Globalization, and the NBA 2.2 Major League Soccer 1996-1998: Now, Later… Never? 2.3 Launching the New National Rugby League Season: Looking for Sunlight Through Dark Clouds 2.4 CARTs Leadership Challenges: Can It Retain Hondas Engine Sponsorship? 2.5 Womens Professional Sports, 2004 2.6 Womens Professional Basketball and the American Basketball League 2.7 Womens National Basketball Association (WNBA) 2.8 The American Basketball League: The Last Chapter SECTION 3: CLUBS 3.1 NFL Club Business Management: Assessing Priority Differences Across 3 Clubs 3.2 Colorado Crush and the Arena Football League 3.3 Life As A Minor League CEO: Frank Burke and the Chattanooga Lookouts SECTION 4: PLAYERS/ATHLETES 4.1 A-Rods Value-Add: To The Rangers? To The Yankees? 4.2 Sports Agents: Is There a Firm Advantage? 4.3 Magic Johnson: Endorsements "After"…? 4.4 Nike Corporation and Athlete Endorsements 4.5 Can Kobes Endorsement Deals Make a Rebound? SECTION 5: COLLEGE SPORTS 5.1 Jeremy Bloom and "Show Us The Money" 5.2 Marquette and Bucknell Wrestling Program: Were They Pinned by Title IX? 5.3 Notre Dame: What Price Independence? 5.4 San Jose States Football Program: Is It The Final Play for the Spartans? SECTION 6: SPORTS MARKETING (1): ADVERTISING, SPONSORSHIPS, AND ENDORSEMENTS 6.1 Nextels NASCAR Sponsorship Decision 6.2 "I lost My Volvo in New Haven": Tennis Event Sponsorship 6.3 Visa Olympic Sponsorship Marketing 6.4 John Hancock Sports Sponsorship: 1993-2000 and Beyond 6.5 "Tarnished Rings? Olympic Games Sponsorship Issues" SECTION 7: SPORTS MARKETING (2): CLUB MARKETING AND FAN AVIDITY 7.1 Variable Ticket Pricing: Should The Minnesota Twins Catch the Wave? 7.2 The "Friendly Fenway" Program: The Value of Experience Enhancement 7.3 Red Sox 2004: Times of Change 7.4 Atlanta Falcons (A): Branding/Marketing Challenges for New Ownership 7.5 Atlanta Falcons (B): Ongoing Branding/Marketing Challenges SECTION 8: BROADCASTING, MEDIA AND SPORTS 8.1 The National Hockey Leagues New Television Contract for 2004 and Beyond 8.2 Fox Sports and Free-to-Air Broadcast Television 8.3 Yes Network and Cablevision: Will the Yankees Fans Continue to Strike Out? 8.4 The NFL-Network Television Contracts; 1998-2005 8.5 NBCs Olympics Broadcast Strategy 8.6 The Womens Sporting Magazine Market: Is There A Viable Position For a New Startup? SECTION 9: SPORTING STADIUMS AND ARENA 9.1 San Francisco Giants and PacBell/SBC Park 9.2 Dallas Cowboys: Financing a New Stadium SECTION 10: FINANCIAL VALUATION AND PROFITABILITY 10.1 Los Angeles Kings: What Is The Financial Score? 10.2 Liverpool Football Club: What Is Its Current Market Value? 10.3 Liverpool Football Club: Putting Players on the Balance

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