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This is a case book written by prominent authors at both Harvard and Stanford. It contains nine core sections with approximately three to five cases per part. The parts include Leagues and Events, Sponsorship and Marketing, and Finance and Valuation. Each section is preceded with an Overview of Key Topics that set the stage for the cases and each section concludes with summary materials and discussion questions. The cases themselves focus on certain teams or aspects of team sports. It includes cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. Each individual case is also followed by discussion questions.
George Foster's teaching and research interests are sports business management, globalization strategies of new ventures, entry strategies of ventures into the U.S., and cost management analysis. He is active in venture capital, and the Silicon Valley business community. He serves on the board of several startups and is an advisor to entrepreneurs. He directs the Executive Program for Growing Companies at Stanford University and works with MBA's in the development of business plans. Foster is author or co-author of seven books and over 30 articles and has received multiple research awards from academic and business associations. Companies he has worked with include Apple Computer, ARCO, Australian Stock Exchange, Borland, DEC, Exxon Corp., Frito-Lay, Hewlett Packard, McDonald?s Corp., and PepsiCo.
Stephen A Greyser is the Richard P. Chapman Professor of Business Administration Emeritus at Harvard Business School, where he specializes in brand marketing, advertising/corporate communications, sports management, and nonprofit management. A graduate of Harvard College, he received his MBA and DBA degrees from HBS, where he was the Chirurg Advertising Fellow. At Harvard College, he is a Trustee of WHRB, a Faculty Associate of Winthrop House, and a past director of the Harvard Alumni Association; he is also a member of the Harvard Professional Sports Panel advising Harvard undergraduates considering professional sports careers. He is a Hauser Center Faculty Fellow at Harvard's Kennedy School.
Most recently (2002), his co-authored California Management Review article explored 'The Multiple Identities of the Corporation.' He is co-author of Revealing the Corporation (2003) on corporate identity, image, and branding. He conceived and developed the HBS elective course on the 'new' Corporate Communications, exploring business efforts to influence its many external constituencies, particularly through the media. This has involved over 40 new case studies and articles on business-media relations, crisis/issues management, corporate identity and images, investor relations, changing roles for public relations/public affairs, sponsorship, and corporate reputation (the topic of his 1992 invited presentation to the Arthur Page Society and of a 1995 article in Reputation Management.) He co-developed the Strathclyde Statement on Corporate Identity (1995), an international academic-practitioner initiative on the subject.
Bill Walsh, BA, San Jose State Univ., 1954, MA, 1957. Natl. Football League Hall of Fame NFL Coach of the Year 1981, 1984, 1988; Stanford Univ. Hall of Fame. Teacher'Head Football Coach, Washington High School, 1957-59; Asst. Football Coach, Univ. of California, Berkeley, 1960-62; Asst. Football Coach, Stanford Univ., 1963-65; Asst. Football Coach, Oakland Raiders, 1966-67; Asst. Football Coach, Cincinnati Bengals, 1968-75; Asst. Football Coach, San Diego Chargers, 1976; Head Coach, Stanford Univ., 1977-78; Head Coach/President, San Francisco Forty Niners, 1979-88; Broadcaster, NBC, 1989-91; Head Football Coach, Stanford Univ., 1992-94; Director, NFL Europe League, 1995; General Manager, San Francisco Forty Niners, 1999-2001; Consultant, Natl. Football League, 2002'; Consulting Vice President, San Francisco Forty Niners, 2002?. At Stanford 2001?.
Research Interests youth sports activities, dynamics of competition.
Publications Finding the Winning Edge, Sports Publishing 1998 'To Build a Winning Team,' Harvard Business Review 1993 Series of 16 articles on the Business of Winning, Forbes 1992 Building a Champion, St. Martin's Press 1990.
Courses MBA GSB 360 Sports Business Management (co-taught with George Foster).
SECTION 1: OVERVIEWS 1.1 The Business of Sports: A Perspective from Stanford 1.2 The Business of Sports: A Perspective from Harvard SECTION 2: LEAGUES 2.1 Basketball, Globalization, and the NBA 2.2 Major League Soccer 1996-1998: Now, Later… Never? 2.3 Launching the New National Rugby League Season: Looking for Sunlight Through Dark Clouds 2.4 CARTs Leadership Challenges: Can It Retain Hondas Engine Sponsorship? 2.5 Womens Professional Sports, 2004 2.6 Womens Professional Basketball and the American Basketball League 2.7 Womens National Basketball Association (WNBA) 2.8 The American Basketball League: The Last Chapter SECTION 3: CLUBS 3.1 NFL Club Business Management: Assessing Priority Differences Across 3 Clubs 3.2 Colorado Crush and the Arena Football League 3.3 Life As A Minor League CEO: Frank Burke and the Chattanooga Lookouts SECTION 4: PLAYERS/ATHLETES 4.1 A-Rods Value-Add: To The Rangers? To The Yankees? 4.2 Sports Agents: Is There a Firm Advantage? 4.3 Magic Johnson: Endorsements "After"…? 4.4 Nike Corporation and Athlete Endorsements 4.5 Can Kobes Endorsement Deals Make a Rebound? SECTION 5: COLLEGE SPORTS 5.1 Jeremy Bloom and "Show Us The Money" 5.2 Marquette and Bucknell Wrestling Program: Were They Pinned by Title IX? 5.3 Notre Dame: What Price Independence? 5.4 San Jose States Football Program: Is It The Final Play for the Spartans? SECTION 6: SPORTS MARKETING (1): ADVERTISING, SPONSORSHIPS, AND ENDORSEMENTS 6.1 Nextels NASCAR Sponsorship Decision 6.2 "I lost My Volvo in New Haven": Tennis Event Sponsorship 6.3 Visa Olympic Sponsorship Marketing 6.4 John Hancock Sports Sponsorship: 1993-2000 and Beyond 6.5 "Tarnished Rings? Olympic Games Sponsorship Issues" SECTION 7: SPORTS MARKETING (2): CLUB MARKETING AND FAN AVIDITY 7.1 Variable Ticket Pricing: Should The Minnesota Twins Catch the Wave? 7.2 The "Friendly Fenway" Program: The Value of Experience Enhancement 7.3 Red Sox 2004: Times of Change 7.4 Atlanta Falcons (A): Branding/Marketing Challenges for New Ownership 7.5 Atlanta Falcons (B): Ongoing Branding/Marketing Challenges SECTION 8: BROADCASTING, MEDIA AND SPORTS 8.1 The National Hockey Leagues New Television Contract for 2004 and Beyond 8.2 Fox Sports and Free-to-Air Broadcast Television 8.3 Yes Network and Cablevision: Will the Yankees Fans Continue to Strike Out? 8.4 The NFL-Network Television Contracts; 1998-2005 8.5 NBCs Olympics Broadcast Strategy 8.6 The Womens Sporting Magazine Market: Is There A Viable Position For a New Startup? SECTION 9: SPORTING STADIUMS AND ARENA 9.1 San Francisco Giants and PacBell/SBC Park 9.2 Dallas Cowboys: Financing a New Stadium SECTION 10: FINANCIAL VALUATION AND PROFITABILITY 10.1 Los Angeles Kings: What Is The Financial Score? 10.2 Liverpool Football Club: What Is Its Current Market Value? 10.3 Liverpool Football Club: Putting Players on the Balance