The Business of Sports: A Primer for Journalists / Edition 2

The Business of Sports: A Primer for Journalists / Edition 2

by Mark Conrad
     
 

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ISBN-10: 0415876524

ISBN-13: 9780415876520

Pub. Date: 12/10/2010

Publisher: Taylor & Francis

This book explores the business aspect of sports with an orientation to those topics that are most relevant to journalists, providing the foundation for understanding the various parts of the sports business. Moving beyond sports writing, this text offers a distinct perspective on professional, college, and international sports organizations – structure,

Overview

This book explores the business aspect of sports with an orientation to those topics that are most relevant to journalists, providing the foundation for understanding the various parts of the sports business. Moving beyond sports writing, this text offers a distinct perspective on professional, college, and international sports organizations – structure, governance, labor issues, and other business factors within the sports community. Written clearly and compellingly, The Business of Sports includes cases (historical, current, and hypothetical) to illustrate how business concerns play a role in the reporting of sports.

New features for the second edition include:

  • updates throughout, including disciplinary policies throughout the major sports leagues
  • expanded discussion of intellectual property issues and merchandising
  • new sections on ethical issues in sports, aimed at journalists.

Offering critical insights on the business of sports, this text is a required resource for sports journalists and students in sports journalism.

Product Details

ISBN-13:
9780415876520
Publisher:
Taylor & Francis
Publication date:
12/10/2010
Pages:
400
Product dimensions:
6.20(w) x 9.10(h) x 1.00(d)

Table of Contents

Preface. Introduction – What Makes Sports a Unique Business? The Structure of Professional Team Sports. The Structure of Individual Sports. The Structure of College and High School Sports. The International Sports System. Sports Contracts. Labour Relations in Sports. Sports Agents. Team Relocation and Facility Issues. Sports Injuries. Drug Testing in Sports. Discrimination in Sports. Intellectual Property and Sports. Traditional and New Media and Sports

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