The Business of Sports A Primer for Journalists

The Business of Sports A Primer for Journalists

by Mark Conrad
     
 

At one time, sports coverage was scores, standings, and star performances. However, sports has evolved into a profitable, complicated, and multi-dimensional business, as broad and complex as any. This book explores the business aspect of sports with an orientation to those topics that are most relevant to journalists, providing the foundation for understanding the

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Overview

At one time, sports coverage was scores, standings, and star performances. However, sports has evolved into a profitable, complicated, and multi-dimensional business, as broad and complex as any. This book explores the business aspect of sports with an orientation to those topics that are most relevant to journalists, providing the foundation for understanding the various parts of the sports business. Moving beyond sports writing, this text offers a distinct perspective on professional, college, and international sports organizations—structure, governance, labor issues, and other business factors within the sports community. Written clearly and compellingly, The Business of Sports includes cases (historical, current, and hypothetical) to illustrate how business concerns play a role in the reporting of sports.

Offering critical insights on the business of sports, this text is a required resource for sports journalists and students in journalism.

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Product Details

ISBN-13:
9780805850444
Publisher:
Taylor & Francis
Publication date:
12/30/2005
Series:
LEA's Communication Series
Pages:
368
Product dimensions:
6.00(w) x 8.90(h) x 1.10(d)

Table of Contents

Contents: Preface. Introduction—What Makes Sports a Unique Business? The Structure of Professional Team Sports. The Structure of Individual Sports. The Structure of College and High School Sports. The International Sports System. Sports Contracts. Labor Relations in Sports. Sports Agents. Team Relocation and Facility Issues. Sports Injuries. Drug Testing in Sports. Discrimination in Sports. Intellectual Property and Sports. Traditional and New Media and Sports.

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