The Business of Streaming and Digital Media [NOOK Book]

Overview

The Business of Streaming and Digital Media gives you a concise and direct analysis of how to implement a scalable profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and the technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-savings advantages by effectively using streaming and digital media technologies....
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The Business of Streaming and Digital Media

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NOOK Book (eBook)
$50.95
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Overview

The Business of Streaming and Digital Media gives you a concise and direct analysis of how to implement a scalable profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and the technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-savings advantages by effectively using streaming and digital media technologies.

This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. Strategies to build profitable businesses using streaming and rich media technologies;

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Product Details

  • ISBN-13: 9781136036811
  • Publisher: Taylor & Francis
  • Publication date: 2/23/2005
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 240
  • File size: 4 MB

Meet the Author

Dan Rayburn has thirteen years of high profile experience launching and growing successful technology companies specifically in the streaming and digital media sector and co-founded one of the industry's first streaming media webcasting production companies. He is recognized as "the voice of the streaming media industry" and is Executive Vice President for StreamingMedia.com, a diversified news media company with a mission to serve and educate the streaming media industry. He is a sought after speaker, writer, publisher, consultant and industry entrepreneur to corporations and industry vendors and his work has been featured in print and online by nearly every major media outlet. He provides economic, financial, and business strategy consulting to law firms, corporations, and government agencies regarding litigation cases involving video over IP and digital media patents and provides independent, unbiased, industry specific data on key investment sectors in the digital media, IPTV and wireless industries to institutional money managers.

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Table of Contents

Ch. 1 Why get into streaming and digital media? 11
Ch. 2 Technology primer : the basics of streaming and digital media 29
Ch. 3 The four keys to a profitable streaming or digital media business 57
Ch. 4 It's not child's play : learning from the pitfalls of the past three years 69
Ch. 5 Quality and content are king and queen of the digital media realm 87
Ch. 6 Steaming or digital media project management : how to implement and manage a profitable business 105
Ch. 7 Beyond streaming media : what streaming and digital media means to other areas of a media business 125
App. A Use of streaming and digital media report 139
App. B Enterprise streaming : return on investment report 159
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