The Business of Studio Photography: How to Start and Run a Successful Photography Studio

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Overview

Portrait and wedding photographers will find scores of proven-effective strategies for starting a new studio or improving an existing one in this thoroughly updated edition of the industry classic. This volume provides practical advice and surefire strategies for every aspect of operating a photography studio: from choosing a location, financing, and equipping the business to pricing jobs, negotiating with photo labs, and selling to the public. Here are scores of no-nonsense guidelines for devising short- and ...
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Overview

Portrait and wedding photographers will find scores of proven-effective strategies for starting a new studio or improving an existing one in this thoroughly updated edition of the industry classic. This volume provides practical advice and surefire strategies for every aspect of operating a photography studio: from choosing a location, financing, and equipping the business to pricing jobs, negotiating with photo labs, and selling to the public. Here are scores of no-nonsense guidelines for devising short- and long-term business plans, handling paperwork effectively, conducting public relations and self-promotion programs, and more. Also included is an all-new section on the use of digital photography as well as completely revised lists of Web sites, equipment, and other photography resources. " . . . the book could help photographers avoid some of the distress of a highly competitive studio business."–Studio Photography.
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Editorial Reviews

Booknews
Focusing on the business, rather than the technical or artistic, aspects of professional studio photography, this guide offers advice on practical matters like location, financing, equipment, pricing, marketing and sales, yearbook and wedding gigs, business plans, and paperwork. It also provides resources, including equipment checklists and sample business forms. Professional associations, schools, and suppliers are listed. Lilley is a professional photographer and owns a studio. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9781880559666
  • Publisher: Skyhorse Publishing
  • Publication date: 7/15/1997
  • Pages: 256
  • Product dimensions: 6.77 (w) x 9.94 (h) x 0.75 (d)

Meet the Author

Edward R. Lilley has run a successful photography business for more than two decades. He has operated his business, E.R. Lilley Photography in Harwichport, Massachusetts since arriving from Lethbridge, Alberta, Canada in 1979. He is a former president of the New England chapter of the Professional Photographers of America, the Professional Photographers of Massachusetts, and a founder and former president of the Professional Photographers of Cape Cod. He has been awarded the titles of Master of Photography, Craftsman of Photography, Master of Photographic Art, Qualified Family Photographer, Certified Professional Photographer, and Accredited Portrait and Wedding Photographer by the Professional Photographers of America.

Lilley graduated from high school in Bristol, Connecticut in 1963. After attending Bates College in 1963-64, he went on to earn a B.S. degree in physics and an M.S. degree in geophysics from the University of Alaska. He was six months from a Ph.D. degree in space physics from the University of Alberta when he decided to become a professional photographer. Ed Lilley and his wife Susan have been married for more than 30 years, and they have three sons, Hayes, Bryce, and Wyeth. They have lived on Cape Cod since 1979, where Sue is an active partner in the studio, being in charge of office management, print finishing, and portrait/wedding sales.

Lilley has received two National Awards (1995, 1992) from chapters of the Professional Photographers of America, and in 1996, he received the Diamond Award for service. He has written numerous articles for regional and national magazines and has been a speaker at many local, state, and regional conventions in Canada and the United States.

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Table of Contents

Preface
Introduction
1 The Digital Revolution 1
2 Getting Ready 19
3 Who, What, When, Where, Why, and How Much? 35
4 The Marketplace 73
5 The Studio 83
6 Marketing and Selling 101
7 Weddings 135
8 High School Seniors and School Photography 167
9 Portrait Photography 195
10 Planning 231
11 Finishing and Framing 247
12 Paperwork 261
13 Sources of Information 275
Index 283
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Customer Reviews

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  • Anonymous

    Posted May 17, 2012

    Happy reading this

    Old book but has a lot of good info you can use

    Was this review helpful? Yes  No   Report this review
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