The Business of Technology: Digital Desktop Publishing / Edition 1

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Overview

THE BUSINESS OF TECHNOLOGY: DIGITAL DESKTOP PUBLISHING is a concept-based, activity-driven textbook that includes the business aspects of desktop publishing. The text uses generic instructions for its numerous activities with downloadable software-specific instructions for the activities available on the product Web site. End-of-Unit projects reinforce skills learned, apply decision making, and allow students to pull together a portfolio of their work.

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Product Details

  • ISBN-13: 9780538444514
  • Publisher: Cengage Learning
  • Publication date: 4/1/2012
  • Series: Graphic Design Promotion Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 406
  • Product dimensions: 8.70 (w) x 12.20 (h) x 0.90 (d)

Meet the Author

Susan Lake conducts professional development workshops for educators who want to increase their use of multimedia technology in the classroom. She has taught a range of students from junior high through adults, with 23 years of experience at the high school level in Lubbock, Texas. Susan has shared her experiences at local, state, and national educational conferences. She is the author of several South-Western titles.

Karen Bean May is an instructor in the Information Management Department at Blinn College, Brenham, Texas. She has taught Business Education at the high school and community college levels for 27 years. Ms. Bean May earned her Bachelor of Business Education degree from the University of Mary Hardin-Baylor in Belton, Texas. She has presented at numerous conferences and has written four curriculum frameworks for Texas high schools. She is a current advisor for Students in Free Enterprise (SIFE) and a past Future Business Leaders of America (FBLA) advisor. Ms. Bean May is also a co-author of Adventure Fitness: A Keyboarding Simulation.

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Table of Contents

UNIT 1: The World of Desktop Publishing. 1. Getting Started with DTP. 2. Planning Your Document. 3. Creating Your Document. 4. Importing Graphics. Project 1. UNIT 2: Design Principles. 5. Planning for Focus and Flow. 6. Understanding Design Elements. 7. Using Other Design Tools. Project 2. UNIT 3: Typography Principles. 8. Learning Font Basics. 9. Selecting Fonts. 10. Understanding Spacing. 11. Using Special Characters. Project 3. UNIT 4: Communicating with Color. 12. Understanding Color. 13. Using Color Libraries and Options. 14. Distinguishing Print and Web Colors. Project 4. UNIT 5: Designing with Images. 15. Modifyng Bitmap Graphics. 16. Incorporating Vector Graphics. 17. Using Digital Photography. 18. Working with Objects. Project 5. UNIT 6: Business Publications. 19. Maximizing Production Time. 20. Using Logos. 21. Designing Newsletters. 22. Publishing to a Professional Printing Service. 23. Creating Yearbooks. 24. Using the Business of Technology. Project 6. Appendix A: Future Business Leaders of America Phi Beta Lambda. Appendix B: File Formats. Glossary. Index.

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  • Anonymous

    Posted January 15, 2010

    Inconsistent Product Presentation

    Some versions of this book come with a cd and some don't. A convenient choice if you were told it was/was not available. Support choices are all cordial, but ineffective. Website accessible data files relative to book assignments appear to be circa Windows 2003 and not up to date.

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