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The Business of Theatrical Design

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For theatrical design students and theater professionals, here is the essential guide to marketing your skills, furthering your career, and operating a successful business! In The Business of Theatrical Design, design veteran James Moody shares his proven techniques to help costume, scenic, and lighting designers become successful businesspeople. Here is the latest information regarding IRS, state, and business liabilities; salary and fee scales; equipment costs; professional organizations; union and contract issues; and much more. Plus dozens of working producers, promoters, and designers share their insights and offer a thorough, true-to-life profile of this competitive industry. An indispensable resource for anyone looking to pursue a career in the theater!
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Product Details

  • ISBN-13: 9781581152487
  • Publisher: Skyhorse Publishing
  • Publication date: 11/28/2002
  • Pages: 288
  • Sales rank: 565,070
  • Product dimensions: 6.00 (w) x 9.00 (h) x 6.00 (d)

Meet the Author

James L. Moody, considered one of the founders of lighting design, is the head of the TechnicalTheatre program and technical director and lighting designer for the Theatre Academy at LosAngeles City College. He has designed lighting for over 350 theatrical productions, most recentlyDoubt at the Kansas City Repertory Theatre Company. He has received numerous theatricaldesign awards including the Drama Logue Award, a Los Angeles Theatre Critics Award, and theDistinguished Achievement Award in Lighting Design from the United States Institute for TheatreTechnology. Moody’s other distinctions include two Emmy Award nominations for his televisionwork. In addition to The Business of Theatrical Design he is the author of Concert Lighting;Techniques, Art, and Business, now in its third edition. He lives in Los Angeles, CA.
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Table of Contents

Introduction 1
Chapter 1 What Kind of Business Am I? 7
Service Business
Profit-Making Business
Chapter 2 Office, Home, or Studio 11
Geographic Location
Balance in Your Life
Cost of Living
Cost of Doing Business
Business Stationery
Home Office
The Studio
Chapter 3 Staff and Design Associates 21
Design Assistants
Chapter 4 Accounting for Small Business 27
Business Manager
Certified Public Accountant
Computer Programs
Specialized Business
Some Principles of Accounting
Accrual versus Cash-Based Accounting
Calendar Year versus Fiscal Year
Financial Statements
Other Terms
Double-Entry Bookkeeping
The Rest of Accounting 101
Choosing a Bank
More Reading
Chapter 5 Business Liability and Insurance 43
Credit Reporting
Current and Long-Term Liabilities
How Are We Liable?
What Can We Do to Protect Ourselves?
Client's Liability for Payment
Business Liability
Home Businesses
Chapter 6 Financial and Legal Considerations 55
Paperwork for Starting a Business
Business Entities
More Complex Entities
Independent Contractor
Safe Harbor Protection
Employee Leasing and Payroll Companies
Chapter 7 Sales Methods, Technology, and Follow-Up 72
What Are You Selling?
What Makes You Unique?
Marketing Tools
Direct Mail
Cold Calls
Compact Discs
The Telephone
Press Release
Business Follow-Up
When to Follow Up
The Callback
Web Sites and the Internet
Chapter 8 Making Contacts 89
Gatherings and Parties
Trade Publications
Lists of Other Designers
Magazines and the Internet
Chapter 9 Personal Appearance 96
Dress for Inclusion
Specific Work Areas and Appearance
Dress for the Position
Chapter 10 The Interview 103
Game Plan
Positive Attitude
Finances and Logistics
Informational Interview
Form Resumes and Letters
Chapter 11 Group Dynamics and Negotiating Skills 117
Writing Skills
Verbal Skills
Listening Skills
Assertiveness and Other Behaviors
Conflict Resolution
Negotiating Skills
Standards and Alternatives
Walk-Away Position
Group Negotiating
Chapter 12 Theatrical Unions 131
International Alliance of Theatrical Stage Employees
United Scenic Artists
International Brotherhood of Electrical Workers
National Association of Broadcast Employees and Technicians
Actors' Equity Association
Equity (British)
Other Entertainment Media
Unions Outside the United States
Union Contracts
Fee Schedules
Chapter 13 Professional Organizations 146
United States Institute for Theatre Technology
Canadian Institute for Theatre Technology
International Organization of Scenographers, Theatre Architects, and Technicians
The Association of British Theatre Technicians
The Society of British Theatre Designers
Association of Lighting Designers
International Association of Lighting Designers
Illuminating Engineering Society of North America
The Professional Lighting and Sound Association
The International Costumers' Guild
The Costume Society of America
The Costume Society of Great Britain
Audio Engineering Society
The Stage Managers' Association
The Themed Entertainment Association
Academy of Television Arts and Sciences
American Women in Radio and Television
The American Society of Cinematography
The American Society of Theatre Consultants
Entertainment Services and Technology Association
University/Resident Theatre Association
Chapter 14 Contracts and Letters of Agreement 157
Uniform Commercial Code
Non-Contracting Situation
Contract Situations
Letter of Agreement
The Deal Memo
Loan-Out Agreements
What Makes a Contract?
Can You Trust the Client?
Small-Claims Court
Chapter 15 The Contract Rider and Follow-Up 171
Outline Form
Details Are Essential
Technical Follow-Up
Limited Design Staff
Words with Different Meanings
Who Receives the Rider?
Promoter/House Contacting You
The Internet
Chapter 16 Employment: Freelance, Academic, or Staff 179
Freelance Positions
Academic Positions
Staff Positions
Chapter 17 Setting Your Salary and Fees 194
Union Wages
Personal Worth
Build Scenarios
Business Fee Setting
Street Rate
The Last Man Method
Review Clause
Teaching Positions
Regional Theatre
Per Diem
Chapter 18 Equipment and Service as a Side Business 221
My Business Story
What to Offer
Chapter 19 Non-Union Shows and Other Productions 217
Negotiating Your Own Fees
Corporate Shows
Themed Entertainment
Loan-Out companies
Unions Changing
Chapter 20 The View from the Producer's Desk 225
Themed and Location-Based Entertainment
Financing the Production
The Promoter
Chapter 21 The Designer's Perspective 235
Intellectual Property and Ownership
Be a Problem-Solver
Paul Dexter's Advice
Matt Levesque's Advice
Chapter 22 The Future of the Business 240
Paul's Thoughts
Liz's Thoughts
Jeff's Thoughts
Martyn's Thoughts
Joe's Thoughts
Mike's Thoughts
Craig's Thoughts
Dawn's Thoughts
My Thoughts
Bibliography 247
Appendix 250
Associations and Organizations
Theatrical Unions, Guilds, and Associations
Commercial Publications: Magazines, Periodicals, and Resource Publications
Publishers of Theatre and Entertainment Books
Publishers of Business Books
Index 263
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