The Business-Oriented CIO: A Guide to Market-Driven Management / Edition 1

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More About This Textbook


The Business-Oriented CIO

A Guide to Market-Driven Management

IT is under pressure to change the way it functions within a corporation. Some senior business managers recognize IT as a critical business enabler, but for others, IT is too unreliable and too untrustworthy to play a critical business role. To better position IT to realize its full potential as an equal business partner, IT needs to be viewed by the business as safe hands—providing IT services efficiently and effectively with transparent processes and procedures.

The Business-Oriented CIO: A Guide to Market-Driven Management equips CIOs with the same or similar tools used by for-profits to create real business value. It brings together the best of the best in IT best practices, programs, techniques, and experiences of CIOs and senior IT managers. Using an approach called Market-Driven Management to adopt for-profit techniques for the cost center, this practical book reveals the winning formula necessary to run an IT business, including:

  • Understanding internal customer needs by applying for-profit customer segmentation techniques
  • Adopting board of director methods to enhance IT governance
  • Creating an IT strategy that actually aligns with the business
  • Using portfolio management to ensure that all IT constituencies are fairly represented
  • Creating an IT front office to understand, support, and represent internal customers to IT
  • Implementing a simple program to learn what other IT organizations, including competitors, are doing
  • Using core competencies to develop core service offerings critical to the enterprise
  • Understanding what IT can do to transform every organization

IT is essential to every company's survival, but if it is to fulfill its potential, CIOs need to question the way IT is currently perceived and managed. The Business-Oriented CIO succinctly addresses the leadership skills and practical guidance CIOs need in order to be full and effective members of the business-strategy team.

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Product Details

  • ISBN-13: 9780470278123
  • Publisher: Wiley
  • Publication date: 6/23/2008
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 6.00 (w) x 9.10 (h) x 1.00 (d)

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