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The Business-Oriented CIO
A Guide to Market-Driven Management
IT is under pressure to change the way it functions within a corporation. Some senior business managers recognize IT as a critical business enabler, but for others, IT is too unreliable and too untrustworthy to play a critical business role. To better position IT to realize its full potential as an equal business partner, IT needs to be viewed by the business as safe hands—providing IT services efficiently and effectively with transparent processes and procedures.
The Business-Oriented CIO: A Guide to Market-Driven Management equips CIOs with the same or similar tools used by for-profits to create real business value. It brings together the best of the best in IT best practices, programs, techniques, and experiences of CIOs and senior IT managers. Using an approach called Market-Driven Management to adopt for-profit techniques for the cost center, this practical book reveals the winning formula necessary to run an IT business, including:
IT is essential to every company's survival, but if it is to fulfill its potential, CIOs need to question the way IT is currently perceived and managed. The Business-Oriented CIO succinctly addresses the leadership skills and practical guidance CIOs need in order to be full and effective members of the business-strategy team.