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The Business-Oriented CIO: A Guide to Market-Driven Management introduces the Market Driven Management approach, which applies and adapts some of the best for-profit business thinking for use by CIOs and IT managers. IT departments are integral parts of businesses; if the electronic components like e-commerce sites fail, the business will come to a screeching halt. Run your IT department like a business rather than a reactive entity that only functions to fix problems, and transform your image from that of service center to a true business partner.
Part One: The Fundamentals.
Chapter 1. In Search of Overhead Heroes.
Chapter 2. It Governance.
Chapter 3. It Strategy and Planning.
Chapter 4. Portfolio Management.
Part Two: Learning from the Best.
Chapter 5. Customer Management.
Chapter 6. Market Intelligence.
Chapter 7. Service-Offering Management.
Chapter 8. Performance Management.
Part Three: Pushing the Envelope.
Chapter 9. Organizational Competencies.
Chapter 10. In Search of Customer Service.
Chapter 11. Local Heroes.