Business Plan: Building Brand Identity (An Indie Author's Advertising Plan) [NOOK Book]

Overview

* By popular demand! -- from emails/readers asking about the longer version of Jess C Scott's blog post, "Indie vs. Traditional Publishing."

* Sept 2010: Featured on Publetariat.com (which publishes the most valuable content from the web for indie authors and small imprints).


SUMMARY: Contemporary writer Jess C Scott's 35-page business/advertising plan, on establishing brand identity. Jess is currently an English/Business senior at Adams State College; this 35-page plan was submitted as the final project for ...
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Business Plan: Building Brand Identity (An Indie Author's Advertising Plan)

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Overview

* By popular demand! -- from emails/readers asking about the longer version of Jess C Scott's blog post, "Indie vs. Traditional Publishing."

* Sept 2010: Featured on Publetariat.com (which publishes the most valuable content from the web for indie authors and small imprints).


SUMMARY: Contemporary writer Jess C Scott's 35-page business/advertising plan, on establishing brand identity. Jess is currently an English/Business senior at Adams State College; this 35-page plan was submitted as the final project for an upper division business module. This plan also shows the opportunities that independent publishing offers, which traditional publishing does not.

The full plan is divided over eight sections - Introduction, Situation Analysis, Objectives, Strategy, Execution, Budgeting, Evaluation, and Conclusion.


PRAISE and REVIEWS:

"EXCELLENT work on your final project - one of the best I've seen...you are an excellent writer and I've really enjoyed having you in class. Your final grade on the project is 400/400 = A."
-- Advertising professor's comments, May 2010

"Had my first YA novel with an agent at Trident Media Group last fall. She sent it to Harper Collins, and Penguin. Positive feedback, but no one bought...when I contacted my agent a couple months ago, she said she's no longer with the agency...I never heard back. Your brilliant paper is helping me jump over the mental hurdle that is traditional publishing."
-- email from a reader/writer, July 2010

EXCERPT:

I. INTRODUCTION

1.0 Executive Summary

I write contemporary novels under the pen name of "Jess C Scott." This advertising plan illustrates my market segments and the strategies I am employing to establish my personal brand identity as a talented and capable independent ("indie") author, such that I am well-positioned enough in the market to attract both loyal and new customers, and create a solid revenue stream from writing fiction.

I will be focusing on developing my brand identity (inclusive of my author name, and the books associated with my name), by keeping to a rigorous schedule of creating new books and utilizing online social media to get the word out concerning my business, and the products I offer. Increasing consumer awareness of the brand will initially be of a higher priority than actual sales figures. In the first 3 years of the business, I expect my business to be a self-sustaining model. I expect my books’ sales to be consistent, and my brand identity to be established such that I can eventually (over the course of 5-10 years) achieve my goal of making a living from writing fiction.

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More Info @

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Editorial Reviews

LT - MT Murphy
In her well written three-year business plan, Ms. Scott gives an overview of the growth of independent publishing as well as outlining her reasons for choosing the indie path over traditional publishing. She analyzes her own book catalogue as well as the market segments she targets in her writing. Citing her own real-world examples, Scott outlines a low-cost plan for building awareness of her author brand and connecting with her audience. She also clearly defines her three year sales and...
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Product Details

  • ISBN-13: 9781452328973
  • Publisher: jessINK
  • Publication date: 12/17/2010
  • Series: Business Plans (Jess C Scott) , #0
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 697 KB

Meet the Author

Jess is a full-time author/artist/non-conformist. She works in a diverse range of genres such as urban fantasy, erotic (not pornographic) fiction, young adult fiction, poetry, and cyberpunk.

As a writer, Jess focuses on style and substance over short-term success with current fads and marketing hype.

Visit her website for free samples and more!

WEBSITE: jessINK.com
MEDIA: jessINK.com/media.htm
DISCLAIMER: jessINK.com/porn_vs_erotica.htm

+ + +

FB: facebook.com/jessINKbooks
TWITTER: twitter.com/jesscscott
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