The Business Plan Workbook

The Business Plan Workbook

by Colin Barrow, Paul Barrow, Robert Brown
     
 

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* Hands-on guide to preparing a winning business plan  See more details below

Overview

* Hands-on guide to preparing a winning business plan

Product Details

ISBN-13:
9780749443467
Publisher:
Kogan Page, Ltd.
Publication date:
07/28/2005
Series:
Sunday Times Business Enterprise Guide Series
Edition description:
REV
Pages:
398
Product dimensions:
6.72(w) x 9.34(h) x 1.06(d)

Meet the Author

Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and he has authored or co-authored ten books in the Dummies series. His books have been published by the BBC, The Economist, John Wiley and Kogan Page. Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi-plant and multi-country operations, he was Head of the Enterprise Group at Cranfield School of Management, a leading International Business School. He has lectured, researched and collaborated with colleagues in business schools in the UK, US, Canada, Australia, Asia and throughout Europe. He is the author of The Business Plan Workbook and Cut Costs Not Corners (Kogan Page).

Paul Barrow is an author, a Visiting Professor at Cranfield, and also a consultant advising SMEs on growth strategies.

Robert Brown was formerly head of PR at McCann Erickson. He is currently Managing Director of Stainforth PR, now part of the TBWA Group, where his clients include Nissan and Kellogg’s. He is Visiting Professor in PR at Manchester Metropolitan University in the UK.

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