The Business Plan Workbook: The Definitive Guide to Researching, Writing up and Presenting a Winning Plan

Overview

Without a business plan, no bank, venture capital house, or corporate parent will consider finance for start-up, expansion or venture funding.  The Business Plan Workbook is an essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Using successful real life business plans, this book brings together the process and procedures required to produce that persuasive business ...

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The Business Plan Workbook

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Overview

Without a business plan, no bank, venture capital house, or corporate parent will consider finance for start-up, expansion or venture funding.  The Business Plan Workbook is an essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Using successful real life business plans, this book brings together the process and procedures required to produce that persuasive business plan.  

The step-by-step approach covers the key topics, including:

-validating a business idea
-practical ways to research a market
-developing a marketing strategy
-branding a business
-raising finances
-forecasting and decision-making techniques
-structuring, writing up and presenting a business plan

This seventh edition has updated information on competitive strategy, the Five Forces Theory of Industry Structure and other strategic options, such as cost leadership, focus and differentiation.  New, high profile case studies include companies such as IKEA, Starbucks and LinkedIn and cover businesses at various stages in their development, making the book a great value for business professionals from any background.

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Editorial Reviews

From the Publisher
"[A] strong pick for business and management collections, especially for those who have their own aspirations for business ownership." --The Midwest Book Review
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Product Details

  • ISBN-13: 9780749464615
  • Publisher: Kogan Page, Ltd.
  • Publication date: 5/28/2012
  • Edition description: Seventh Edition
  • Edition number: 7
  • Pages: 348
  • Product dimensions: 6.10 (w) x 9.10 (h) x 0.90 (d)

Meet the Author


Colin Barrow
is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and he has authored or co-authored ten books in the Dummies series. His books have been published by the BBC, The Economist, John Wiley, The Daily Telegraph, The Sunday Times and Kogan Page. Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi-plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading International Business School.  He has lectured, researched and collaborated with colleagues in business schools in the UK, US, Canada, Australia, Asia and throughout Europe. He is also the author of The 30 Day MBA series (Kogan Page). 

Paul Barrow
is an author, a Visiting Professor at Cranfield, and also a consultant advising SMEs on growth strategies. 

Robert Brown directed the Graduate Enterprise Program at Cranfield where he led a course on entrepreneurship.

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Table of Contents

Preface
How to use the workbook
Why prepare a business plan
What backers look out for

Phase One: History and position to date
Assignment 1: Business purpose and aims
Assignment 2: A description of your business
Assignment 3: A description of your products and/or services

Phase Two: Market Research
Assignment 4: Customers
Assignment 5: Competitors
Assignment 6: A plan for market research

Phase Three: Competitive business strategy
Assignment 7: Strategic framework
Assignment 8: Pricing
Assignment: 9 Advertising and promotion
Assignment 10: Place and distribution

Phase Four: Staffing and operations
Assignment 11: The selling methods plan
Assignment 12: Making, outsourcing and supplies
Assignment 13: People and related administrative procedures
Assignment 14: Legal and regulatory factors affecting operations
Assignment 15: Building a website
Assignment 16: Communication systems

Phase Five: Forecasting results
Assignment 17: The sales forecast
Assignment 18: Pro forma cash-flow statement
Assignment 19: Pro forma profit and loss statement
Assignment 20: Pro forma balance sheet
Assignment 21: Break-even analysis
Assignment 22: Financing requirements

Phase Six: Business Controls
Assignment 23: Financial controls
Assignment 24: Sales and marketing controls
Assignment 25: Other business controls

Phase Seven: Writing up and presenting your business plan
Assignment 26: Writing up and presenting your business plan

Appendix: Sources of business help, information and advice
Index

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