Business Planning

Business Planning

by Patrick Forsyth
     
 

Fast track route to rock-solid business plans

Covers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met.

Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical

Overview

Fast track route to rock-solid business plans

Covers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met.

Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip Kotler

Includes a glossary of key concepts and a comprehensive resources guide

Product Details

ISBN-13:
9781841123158
Publisher:
Wiley
Publication date:
04/03/2002
Series:
Express Exec Series
Pages:
128
Product dimensions:
4.90(w) x 7.90(h) x 0.40(d)

Meet the Author

PATRICK FORSYTH runs Touchstone Training Consultancy, an independent firm specializing in the improvement of marketing, sales, communication and management skills. He is the author of a number of successful business and management books.

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