Business Plans For Dummies

Business Plans For Dummies

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by Paul Tiffany, Steven D. Peterson
     
 

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Are you an entrepreneur, executive, or a manager charged with creating a business plan, but don't know where to begin? Don't worry! With Business Plans For Dummies as your handy reference, you'll find quick, easy solutions to all of your planning dilemmas. Equipped with tips, techniques, and expert advice, you'll develop a dynamite business plan like a pro

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Overview

Are you an entrepreneur, executive, or a manager charged with creating a business plan, but don't know where to begin? Don't worry! With Business Plans For Dummies as your handy reference, you'll find quick, easy solutions to all of your planning dilemmas. Equipped with tips, techniques, and expert advice, you'll develop a dynamite business plan like a pro in no time!

Inside, you'll discover how to

  • Assess your company's goals and objectives
  • Create a mission statement that clearly positions and identifies your business
  • Identify and understand the needs of your customers and clients
  • Scope out the competition and differentiate your business from the crowd
  • Understand the financial stuff -- from number crunching to budgets to forecasting
  • Develop a plan conducive to marketplace changes and advancements
  • Shape your organization and invest in your company's people

Product Details

ISBN-13:
9781118054413
Publisher:
Wiley
Publication date:
03/10/2011
Series:
For Dummies Series
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
384
Sales rank:
1,036,175
File size:
30 MB
Note:
This product may take a few minutes to download.

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Meet the Author

Paul Tiffany is the managing director of Paul Tiffany & Associates, a Santa Rosa, California-based firm that has offered management training and consulting services to organizations throughout the world for the past fifteen years. In addition, he has taught business planning courses at some of the top business schools in the country, including Stanford, Wharton, and The Haas School of Business at the University of California, Berkeley, where he currently serves as adjunct professor. He holds an MBA from Harvard University and a Ph.D. from Berkeley. He can be reached by e-mail at tiffany@haas.berkeley.edu.

Steven Peterson is a senior partner and founder of Home Planet Technologies, a management training company specializing in hands-on software tools designed to enhance business strategy, business planning, and general management skills. He is the creator and designer of "The Protean Strategist," a state of the art computer-based business simulation. The simulation creates a dynamic business environment where participants run companies and compete against each other in a fast-changing marketplace. Each management team in the simulation is responsible for developing its own strategy, business plan, and program to make the plan work. Steven has used The Protean Strategist to add excitement, hands-on experience, teamwork, and a competitive challenge to corporate training programs around the world. He has worked with both large and small companies on products and services in industries ranging from telecommunications to financial services and from high technology to consumer goods and industrial equipment. He can be reached by e-mail at peterson@HomePlanetTech.com.

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