Business Plans For Dummies [NOOK Book]

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Overview

Are you an entrepreneur, executive, or a manager charged with creating a business plan, but don't know where to begin? Don't worry! With Business Plans For Dummies as your handy reference, you'll find quick, easy solutions to all of your planning dilemmas. Equipped with tips, techniques, and expert advice, you'll develop a dynamite business plan like a pro in no time!

Inside,...

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Business Plans For Dummies

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More About This Book

Overview

Are you an entrepreneur, executive, or a manager charged with creating a business plan, but don't know where to begin? Don't worry! With Business Plans For Dummies as your handy reference, you'll find quick, easy solutions to all of your planning dilemmas. Equipped with tips, techniques, and expert advice, you'll develop a dynamite business plan like a pro in no time!

Inside, you'll discover how to

  • Assess your company's goals and objectives
  • Create a mission statement that clearly positions and identifies your business
  • Identify and understand the needs of your customers and clients
  • Scope out the competition and differentiate your business from the crowd
  • Understand the financial stuff -- from number crunching to budgets to forecasting
  • Develop a plan conducive to marketplace changes and advancements
  • Shape your organization and invest in your company's people

This fun and easy reference for entrepreneurs, managers, executives, and small business owners covers all the components needed to develop a successful business plan--from creating a mission statement to developing goals and objectives to executing and managing the plan. Cartoons. 384 pp.

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Product Details

  • ISBN-13: 9781118054413
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 3/10/2011
  • Series: For Dummies Series
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 2
  • Pages: 384
  • Sales rank: 217,037
  • File size: 30 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Paul Tiffany is the managing director of Paul Tiffany & Associates, a Santa Rosa, California-based firm that has offered management training and consulting services to organizations throughout the world for the past fifteen years. In addition, he has taught business planning courses at some of the top business schools in the country, including Stanford, Wharton, and The Haas School of Business at the University of California, Berkeley, where he currently serves as adjunct professor. He holds an MBA from Harvard University and a Ph.D. from Berkeley. He can be reached by e-mail at tiffany@haas.berkeley.edu.

Steven Peterson is a senior partner and founder of Home Planet Technologies, a management training company specializing in hands-on software tools designed to enhance business strategy, business planning, and general management skills. He is the creator and designer of "The Protean Strategist," a state of the art computer-based business simulation. The simulation creates a dynamic business environment where participants run companies and compete against each other in a fast-changing marketplace. Each management team in the simulation is responsible for developing its own strategy, business plan, and program to make the plan work. Steven has used The Protean Strategist to add excitement, hands-on experience, teamwork, and a competitive challenge to corporate training programs around the world. He has worked with both large and small companies on products and services in industries ranging from telecommunications to financial services and from high technology to consumer goods and industrial equipment. He can be reached by e-mail at peterson@HomePlanetTech.com.

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Table of Contents

Foreword.

Introduction.

Part I: Determining Where You Want to Go.

Chapter 1: Starting Your Business Plan.

Chapter 2: Charting the Proper Course.

Chapter 3: Setting Off in the Right Direction.

Part II: Sizing Up Your Marketplace.

Chapter 4: Checking Out the Business Environment.

Chapter 5: Taking a Closer Look at Customers.

Chapter 6: Dividing Customers into Groups.

Chapter 7: Scoping Out Your Competition.

Part III: Weighing Your Company's Prospects.

Chapter 8: Establishing Your Starting Position.

Chapter 9: Focusing On What You Do Best.

Chapter 10: Figuring Out Financials.

Chapter 11: Forecasting and Budgeting.

Part IV: Looking to the Future.

Chapter 12: Preparing for Change.

Chapter 13: Thinking Strategically.

Chapter 14: Managing More than One Product.

Part V: A Planner's Toolkit.

Chapter 15: Making Your Business Plan Work.

Chapter 16: Learning From Others: A Sample Business Plan.

Part VI: The Part of Tens.

Chapter 17: Ten Questions to Ask about Your Plan.

Chapter 18: Top Ten Business-Planning Never-Evers.

Chapter 19: Ten of the Best-Planned Organizations Around.

Index.

Book Registration Information.

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Customer Reviews

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