Business Plans for Dummies®: 2nd Edition

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Overview

Creating a great business plan is the first and most vital step to business success. Business Plans For Dummies, 2nd Edition, offers quick, easy solutions for all your planning dilemmas. Packed with the latest tips and advice, this fun, friendly resource will help you launch your company with confidence.

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Audiobook (MP3 - Abridged)    
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More About This Book

Overview

Creating a great business plan is the first and most vital step to business success. Business Plans For Dummies, 2nd Edition, offers quick, easy solutions for all your planning dilemmas. Packed with the latest tips and advice, this fun, friendly resource will help you launch your company with confidence.

Discover how to:

Assess your company's goals and objectives

Create a clear, precise mission statement

Identify customers and understand their needs

Differentiate your business from the competition

Understand budgeting and finances

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Product Details

  • ISBN-13: 9780061555992
  • Publisher: HarperCollins Publishers
  • Publication date: 11/6/2007
  • Series: For Dummies Series
  • Format: MP3
  • Edition description: Abridged
  • Edition number: 2
  • Sales rank: 1,199,640
  • Ships to U.S.and APO/FPO addresses only.

Meet the Author

Paul Tiffany Ph.D., is a professor of management at the Haas Business School, UC Berkeley, and an Adjunct Professor at the Wharton School, U. of Penn. He is a management consultant to numerous firms and agencies all over the world focusing on the art and science of business strategy, planning and management concepts.

Steven Peterson Ph.D., is the founder and CEO of Strategic Play, is an expert in the application of sophisticated computer models to business strategy and planning. He is the designer and developer of The Protean Strategist, a business simulation which recently received Human Resource Executive magazine’s “Best New Training Product” award. Dr. Peterson is an Executive Education Lecturer at the UC Berkeley Haas School of Business and the IMD Business School in Lausanne, Switzerland.

Steven Peterson Ph.D., is the founder and CEO of Strategic Play, is an expert in the application of sophisticated computer models to business strategy and planning. He is the designer and developer of The Protean Strategist, a business simulation which recently received Human Resource Executive magazine’s “Best New Training Product” award. Dr. Peterson is an Executive Education Lecturer at the UC Berkeley Haas School of Business and the IMD Business School in Lausanne, Switzerland.

Steven Peterson Ph.D., is the founder and CEO of Strategic Play, is an expert in the application of sophisticated computer models to business strategy and planning. He is the designer and developer of The Protean Strategist, a business simulation which recently received Human Resource Executive magazine’s “Best New Training Product” award. Dr. Peterson is an Executive Education Lecturer at the UC Berkeley Haas School of Business and the IMD Business School in Lausanne, Switzerland.

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