Business Plans for Dummies, UK Edition

Overview

Map out a realistic business plan from scratch

Need a hand with your business strategy? This straightforward guide leads you through all the main aspects of business planning, from clarifying objectives, to finding funding and researching customer behaviour. It contains the latest information on planning methods and initiatives (including planning in turbulent times).

  • Realise your long-term goals – understand...
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Overview

Map out a realistic business plan from scratch

Need a hand with your business strategy? This straightforward guide leads you through all the main aspects of business planning, from clarifying objectives, to finding funding and researching customer behaviour. It contains the latest information on planning methods and initiatives (including planning in turbulent times).

  • Realise your long-term goals – understand what you want from your business and where you are headed
  • Check out the competition – practise the latest market research techniques to best position your business
  • Sort out your finances – construct a value chain, examine your cash-flow and calculate a sensible budget
  • Prepare for change – learn to read cultural, political and technological trends and develop strategic alternatives

Open the book and find:

  • Tips on writing a motivational mission statement
  • Details of the latest consumer trends and online research resources
  • How to seize lucrative opportunities before your competitors
  • Forecasting and budgeting strategies for all businesses
  • Advice on hiring and firing
  • Ways to adapt your business model to economic change

Learn to:

  • Put together a watertight business strategy
  • Plan achievable business goals
  • Take advantage of the latest technology and marketing trends
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Product Details

  • ISBN-13: 9781119974420
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 5/17/2011
  • Series: For Dummies Series
  • Edition description: WHS Travel Edition
  • Edition number: 2
  • Pages: 272
  • Product dimensions: 7.51 (w) x 9.41 (h) x 0.96 (d)

Meet the Author

Paul Tiffany is a management consultant and university professor.

Steven Peterson is the founder of Home Planet Technologies, a management training company.

Colin Barrow was for ten years Head of the Enterprise Group at Cranfield School of Management and is the bestselling author of Starting a Business For Dummies.

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Table of Contents

Introduction.

Part I: Determining Where You Want to Go.

Chapter 1: Starting Your Business Plan.

Chapter 2: Charting the Proper Course.

Chapter 3: Checking Out the Business Environment.

Part II: Sizing Up Your Marketplace.

Chapter 4: Taking a Closer Look at Customers.

Chapter 5: Dividing Customers into Groups.

Chapter 6: Scoping Out Your Competition.

Part III: Weighing Your Company's Prospects.

Chapter 7: Establishing Your Starting Position.

Chapter 8: Focusing On What You Do Best.

Chapter 9: Figuring Out Financials.

Part IV: Looking to the Future.

Chapter 10: Thinking and Growing Strategically.

Chapter 11: Planning in Turbulent Economic Times.

Chapter 12: Making Your Business Plan Work.

Part V: The Part of Tens.

Chapter 13: Ten Questions to Ask About Your Plan.

Chapter 14: Top Ten Business-Planning Never-Evers.

Index.

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