Business Plans Kit For Dummies

Business Plans Kit For Dummies

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by Steven D. Peterson, Peter E. Jaret, Barbara Findlay Schenck, Colin Barrow
     
 

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An interactive guide to every element of the business planning process

Are you an entrepreneur who wants to make it big? A manager grappling with logistics? A small business owner trying to map out a future in shaky economic times? Then look no further! Business Plans Kit For Dummies is a nuts-and-bolts guide to evaluating and invigorating your commercial

Overview

An interactive guide to every element of the business planning process

Are you an entrepreneur who wants to make it big? A manager grappling with logistics? A small business owner trying to map out a future in shaky economic times? Then look no further! Business Plans Kit For Dummies is a nuts-and-bolts guide to evaluating and invigorating your commercial strategy, no matter how big or small your business.

  • Lay the foundations – identify your long-term goals and brainstorm your business options
  • Develop the skills – sketch out a working model, size up competitors and fire up your marketing machine

  • Make it personal – scrutinise the ins and outs of? your budget and diagnose what you need to take your ideas forward

  • Maximise your plan's potential – take advantage of the latest online resources and e-technology to give your venture the edge

  • Fix faulty strategies – recognise weak spots, build on strengths and make preparations to update your plan a year from now

Open the book and find:

  • Advice on stimulating business creativity
  • Effective ways to research your start-up needs

  • How to get the most out of your industry

  • Tips on sharpening your marketing drive and developing a customer profile

  • Forecasting strategies for every kind of business

  • Planning sheets, sample budgets and managerial forms

  • How to use libraries, directories and search engines to your advantage

The interactive companion CD-ROM

is packed with templates, worksheets, assignments and checklists to help you kick-start the planning process, monitor progress and get your business on track.

Product Details

ISBN-13:
9781119997498
Publisher:
Wiley
Publication date:
01/19/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
378
File size:
26 MB
Note:
This product may take a few minutes to download.

Meet the Author

Steven Peterson is CEO of Strategic Play, a top management training company. Peter Jaret is an award-winning author and journalist. Barbara Findlay Schenck is a business and marketing consultant. Colin Barrow is a venture capitalist, entrepreneur and the best-selling author of Starting a Business For Dummies.

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Business Plans Kit For Dummies 1 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago