Business Plans Kit For Dummies [NOOK Book]

Overview

An interactive guide to every element of the business planning process

Are you an entrepreneur who wants to make it big? A manager grappling with logistics? A small business owner trying to map out a future in shaky economic times? Then look no further! Business Plans Kit For Dummies is a nuts-and-bolts guide to evaluating and invigorating your commercial strategy, no matter how big or small your business.

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Business Plans Kit For Dummies

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NOOK Book (eBook - UK Edition)
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Overview

An interactive guide to every element of the business planning process

Are you an entrepreneur who wants to make it big? A manager grappling with logistics? A small business owner trying to map out a future in shaky economic times? Then look no further! Business Plans Kit For Dummies is a nuts-and-bolts guide to evaluating and invigorating your commercial strategy, no matter how big or small your business.

  • Lay the foundations – identify your long-term goals and brainstorm your business options
  • Develop the skills – sketch out a working model, size up competitors and fire up your marketing machine

  • Make it personal – scrutinise the ins and outs of? your budget and diagnose what you need to take your ideas forward

  • Maximise your plan's potential – take advantage of the latest online resources and e-technology to give your venture the edge

  • Fix faulty strategies – recognise weak spots, build on strengths and make preparations to update your plan a year from now

Open the book and find:

  • Advice on stimulating business creativity
  • Effective ways to research your start-up needs

  • How to get the most out of your industry

  • Tips on sharpening your marketing drive and developing a customer profile

  • Forecasting strategies for every kind of business

  • Planning sheets, sample budgets and managerial forms

  • How to use libraries, directories and search engines to your advantage

The interactive companion CD-ROM

is packed with templates, worksheets, assignments and checklists to help you kick-start the planning process, monitor progress and get your business on track.

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Product Details

  • ISBN-13: 9781119997498
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 1/19/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition description: UK Edition
  • Edition number: 1
  • Pages: 378
  • Sales rank: 716,051
  • Product dimensions: 7.47 (w) x 9.42 (h) x 0.87 (d)
  • File size: 25 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Steven Peterson is CEO of Strategic Play, a top management training company. Peter Jaret is an award-winning author and journalist. Barbara Findlay Schenck is a business and marketing consultant. Colin Barrow is a venture capitalist, entrepreneur and the best-selling author of Starting a Business For Dummies.

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Table of Contents

Introduction

Laying the Foundation for Your Plan

1 Starting Your Planning Engine

2 Generating a Great Business Idea

3 Defining Your Business Purpose

Developing Your Plan's Components

4 Understanding Your Business Environment

5 Charting Your Strategic Direction

6 Describing Your Business and its Capabilities

7 Crafting Your Martketing Plan

8 Deciphering and Presenting Your Financial Situation

Tailoring a Business Plan to Fit Your Needs

9 Planning for a One-Person Business

10 Planning for a Small Business

11 Planning for an Established Business

12 Planning for a Not-for-Profit Organisation

13 Planning for an E-Business

Making the Most of Your Plan

14 Putting Your Plan Together

15 Putting Your Plan to Work

The Part of Tens

16 Ten Signs that Your Plan Might Need an Overhaul

17 Ten Ways to Evaluate a New Business Idea

18 Ten Ways to Fund Your Business Plan

19 Ten Sources of Vital Information to Underpin Your Business Plan

20 Ten Ways to Use Your Business Plan

About the CD

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